Big Rock Brewery Income Trust
TSX : BR.UN

Big Rock Brewery Income Trust
BIG ROCK BREWERY LTD.

BIG ROCK BREWERY LTD.

May 12, 2005 11:00 ET

Big Rock Brewery's Jack Rabbit Honored with Gold Quill Award

CALGARY, ALBERTA--(CCNMatthews - May 12, 2005) - Big Rock Brewery Ltd. (TSX:BR.UN) Alberta's largest, locally operated brewery is pleased to announce that it has been honored with an IABC Gold Quill Award of Excellence for product labeling and packaging of its Jack Rabbit Low Carb Lager. The IABC (International Association of Business Communicators) acknowledges the best in communication programs from around the globe. The IABC Gold Quill Award of Excellence represents the highest level of professional acknowledgement within business communications.

This year over 1,000 submissions were received from 26 countries. Each entry was judged by an international panel with top entries advancing to final judging in San Francisco. Entrants were recently notified of their results and the winners invited to an exclusive awards reception at the IABC International Conference in Washington D.C. at the end of June.

Since establishing the brewery in 1985, Big Rock has taken great pride in designing all of its packaging and labels. It is honored to receive the IABC Gold Quill Award of Excellence as it celebrates its 20th year in brewing excellence.

"A special thank you is extended to the people of Western Canada who have helped make Jack Rabbit the success that it is today", Jessica Barrie, Marketing Manager, Big Rock Brewery.

Big Rock is a regional producer and marketer of premium quality beers, headquartered in Calgary, Alberta, Canada. Big Rock's products are available in draught, bottles and cans. Big Rock also produces or distributes cider and cooler products. Big Rock products are marketed in seven provinces and three territories in Canada.

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