SOURCE: BiggerBoat.com

November 15, 2007 11:00 ET

BiggerBoat.com Launches Vertical Advertising Network Focused on User Interaction With Online Entertainment

Exclusive Focus on Harnessing the Power of Entertainment to Help Advertisers Reach and Engage Target Audiences

LOS ANGELES, CA--(Marketwire - November 15, 2007) - Building on its established strength as a provider of searchable music and movie information databases, BiggerBoat.com this week launches online's first interactive vertical advertising network exclusively focused on harnessing the power of entertainment to help advertisers reach and engage their target audiences. The BiggerBoat Entertainment Advertising Network reaches over 15 million monthly unique users across a network of leading entertainment websites. BiggerBoat will use its proprietary AdMatch™ targeting platform to automatically place an advertisement next to and within the movies, music, TV shows, video games, and celebrities that best resonates with the brand's image.

"BiggerBoat's AdMatch is the world's first entertainment-focused online targeting platform," says Adam Lilling, BiggerBoat's Co-Founder and CEO. "At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 13 million entertainment properties. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of campaigns while preserving targeting accuracy."

The BiggerBoat Entertainment Advertising Network uses its proprietary index of entertainment information and users' entertainment consumption preferences to help brands reach their target audience and best prospects. The rich media result enhances each brand's positioning with 15 million (and growing) users as they seek out specific albums, movies, artists, actors, and other entertainment across a network of leading websites.

"Brands come to us because we can deliver a bigger, more targeted audience of people who interact with entertainment delivered online," says Barbara De Lury, BiggerBoat's Co-Founder and CTO. "BiggerBoat's AdMatch helps create the message, delivers it, optimizes it as users interact with it and provides post campaign reports full of insights to inform future creative and media decisions."

The BiggerBoat Entertainment Advertising Network reaches over 15 million entertainment enthusiasts through partnerships with leading entertainment media websites, major radio station websites, music and movie communities, and other key entertainment and lifestyle destinations.

One of the company's core offerings is a rich media content ad designed for entertainment marketers that also provides unique opportunities for brand sponsorship and traditional promotion activation. Designed for maximum engagement, these ad units are flexible containers that deliver short form audio and video content along with dynamic direct response opportunities. For example, albums (new releases and catalog) marketed through the unit include song previews or music videos, information about the release, and comparison-shopping information for physical and digital formats from the Internet's leading retailers. BiggerBoat's movie content ads give users trailers, exclusives and behind-the-scenes clips, information about the release, links to buy tickets in their area (theatrical releases) and comparison shopping information for physical and digital formats from the Internet's leading retailers (home video releases).

BiggerBoat (http://www.biggerboat.com) is the Internet's first online advertising network exclusively focused on harnessing the power of entertainment to help brands reach and engage their target audience. Founded in 2003 as an entertainment search engine, BiggerBoat's AdMatch® targeting platform leverages the company's extensive index of over 13 million entertainment properties to deliver relevant advertising to over 15 million entertainment consumers across a network of leading entertainment websites. The company is based in Marina Del Rey, CA and has received funding from Zone Ventures, First Round Capital, and Draper Associates

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