SOURCE: ThreatMetrix


April 29, 2010 07:00 ET

BillMyParents Uses ThreatMetrix to Stop Fraud While Facilitating and Protecting Teen Online Spending

Leading Online Teen Payments Solution Is Able to Take More Orders With Less Friction While Determining Who Is and Who Isn't a Fraud Threat

LOS ALTOS, CA--(Marketwire - April 29, 2010) -  ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that BillMyParents®, the online teen payment solutions division of Socialwise, Inc. (OTCBB: SCLW), is using the ThreatMetrix Fraud Network to control fraud.

BillMyParents provides innovative and simple payment solutions for teens and their parents. When using the Supervised Shopping™ program, teens safely shop online on partner retail sites and click on the BillMyParents payment button that appears next to each product or in the shopping cart. Selections are sent right away by email to parents, who can easily manage and approve requests. The system ensures security of private financial data, and parents will soon be able to choose to deposit allowance-like spending amounts in advance for teens' use.

Prior to kicking off a national marketing campaign to promote the BillMyParents solution -- that featured teen spokespersons Ryan Sheckler, 2010 Nickelodeon Kids Choice Awards Favorite Male Athlete; professional skateboard and MTV reality show Fantasy Factor Rob Dyrdek; and professional motocross racer and four-time Rally America champion Travis Pastrana -- the company felt that it needed to be proactive and vigilant in protecting itself and its customers against the potential for fraud.

"In our beta testing prior to our national rollout, we saw a range of fraud scenarios from professional fraudsters using stolen credit cards to kids going wild with a card that was approved by a parent," said Jim Collas, president and CEO, Socialwise. "While we were able to catch these instances through manual intervention in our beta testing, we knew that approach would not scale in a full production environment. Since BillMyParents can reside in many different online environments and payment processes, we felt that we needed to make sure that we had the right tools in place to combat online fraud. After an internal evaluation of competitive fraud solutions, we chose the ThreatMetrix Fraud Network." 

According to Collas, it took them less than one week for BillMyParents to get up and running with the ThreatMetrix Fraud Network. "ThreatMetrix' customer implementation team helped us build rules and set scores to trigger which transactions were legitimate, which ones were fraudulent, and which ones should be placed in a fraud review queue for further evaluation."

"We really like the ThreatMetrix Fraud Network's ability to quickly and easily create custom fields that are specific to our business," continued Collas. "After implementation, we saw some additional things we wanted to put in place and were able to do so in a matter of minutes, not hours or days. ThreatMetrix saves us time and money by addressing all three of the major web fraud scenarios -- verifying new accounts, authorizing payments and transactions, and authorizing user logins -- in one solution."

"With ThreatMetrix, we get a holistic picture on fraud," continued Collas. "ThreatMetrix doesn't just give us an accept or reject recommendation. Instead, it tells me which rules fired. That makes it easy for us to go in and review any order and determine whether it is legitimate or fraudulent."

"Threat Metrix helps us in three major ways," said Collas. "First, from an overall ROI perspective, we don't have to eat fraud. Secondly, we are able to take more orders with less friction because we are more accurate in determining who is and who isn't a fraud threat. Finally, ThreatMetrix enables us to automate our order processing requiring fewer people to manage fraud."

To view a video of how the ThreatMetrix Fraud Network helps payment processors go to:

To read a whitepaper on the ThreatMetrix Fraud Network, go to:

About BillMyParents

BillMyParents provides payment solutions targeted to young people between the ages of 8 and 21. Their solutions facilitate communication between parents and young people and help teach financial responsibility. For more information, visit

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix' simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information

  • Media Contacts:
    Dan Rampe
    Tel: 650-625-1451, ext. 122
    Email: Email Contact

    Kevin Wolf
    Tool Guy PR
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