Matrix Canada

Matrix Canada

June 12, 2009 09:00 ET

Biolage Celebrates the Arts and Creativity at the Luminato Festival in Toronto!

TORONTO, ONTARIO--(Marketwire - June 12, 2009) - Urban style inspired by nature. The Biolage Gallery will celebrate the arts and creativity by fusing botanical elements into metropolitan hair design!

As part of Luminato, the Toronto Festival of the Arts and Creativity, Biolage will be hosting the Biolage Gallery to showcase live and static art. On Saturday, June 13 from 1:00 to 6:00 pm at the Village of Yorkville Park, attendees will be completely surrounded by bamboo, wild flowers and large modern picture frames showcasing botanicals; all while being astonished as expert hairstylists will transform flat, dull hair into modern, breathtaking masterpieces.

Attendees will return home with product samples, wildflower seeds and the chance to win Biolage gift baskets valued at $500. The Biolage Gallery promises to be an unforgettable botanical experience for attendees of all ages, as they will discover their true nature with Biolage!

About Biolage

Biolage is a brand by Matrix Canada, a trade-mark of L'Oreal Canada, leader of the Canadian cosmetics industry. Located in Montreal, L'Oreal Canada is a wholly-owned subsidiary of the L'Oreal Group, world leader of the cosmetics industry, with a portfolio of 19 trade-marks that cater to all beauty needs. Amongst L'Oreal's most prestigious Marks, Lancome, Biotherm, Giorgio Armani, Ralph Lauren, Kiehl's since 1851, Victor & Rolf, L'Oreal Paris, Garnier, Maybelline New York, Ombrelle, Kerastase, L'Oreal Professionnel, Redken, Laboratoires Vichy and La Roche-Posay Laboratoire Pharmaceutique. The Biolage Gallery event is organized by Matrix.

About Luminato

Now in its third year, Luminato is an annual ten-day celebration of the arts where Toronto's stages, streets, and public spaces are infused with theatre, dance, classical and contemporary music, film, literature, visual arts, and design. Luminato is designed to showcase Toronto's bustling downtown core and the cultural renaissance transforming the city's renowned concert halls, galleries, museum collections, and performing arts companies. Luminato brings Toronto's light to the world, and the world's light to Toronto.

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