SOURCE: CameronWeeks Public Relations

November 07, 2007 16:14 ET

BlabberMouth PR Survey Reveals High Affinity for Name, Company Addresses Progressive / Traditional Divide by Launching New Subsidiary

AUSTIN, TX--(Marketwire - November 7, 2007) - BlabberMouth PR announced today that 55 percent of executives surveyed enjoy the BlabberMouth name. The online survey, which was conducted in September, interviewed 10,000 executives throughout the nation, of which 5,000 responded. The public relations firm also ascertained that 30 percent of respondents would work with BlabberMouth "in spite of the name," and 15 percent said they "would avoid working with a professional services firm called BlabberMouth." To address the needs of the 45 percent not ecstatic about the company name, a new subsidiary company was launched.

The new company, CameronWeeks Public Relations, will focus on complex technologies and industries, such as biotechnology, economic development, IT, nanotechnology, and software. BlabberMouth PR will address the needs of such industries as advertising, consumer electronics, fashion, gaming, hospitality and retail.

"The survey results were clear as glass," said Patti D. Hill, CEO of BlabberMouth PR. "The creative class enjoy the BlabberMouth name and brand because of its nonconforming, original stance. BlabberMouth PR will continue to serve those mainly consumer-oriented industries."

Continued Hill, "Although the numbers were well below those who embrace the quirky, kicky BlabberMouth name, we felt it imperative to address the needs and wants of those industries that, according to the survey, prefer a public relations firm with a more classic, conservative public face, yet still require representation by executive PR strategists."

CameronWeeks Public Relations will operate under the same principals and business model as its parent company and will follow suit in offering only 100 percent senior-level representation.

About BlabberMouth PR

BlabberMouth PR, the seriously fun public relations firm, is celebrated for providing 100% senior-level representation to a range of industries, including advertising, consumer electronics, gaming, health and fitness, interior design, and music and entertainment, among others. Founded in 2001, BlabberMouth PR abandoned the traditional agency model in favor of an innovative version and entrepreneurial processes for developing strategies and campaigns, and implementing tactics to help their clients win in the marketplace. BlabberMouth PR -- quirky name, serious public relations.


About CameronWeeks Public Relations

CameronWeeks Public Relations is the only firm that provides 100% senior-level public relations representation for complex technologies and industries. Combining a sophisticated understanding of business issues and with proven public relations practices, CameronWeeks' elite PR practitioners capably develop strategies and campaigns and implement tactics for emerging, established, and rapidly expanding organizations throughout the world. As a non sector-specific agency, CameronWeeks is the premium PR agency for an array of complex technologies and industries, including biotechnology, finance, economic development, IT, nanotechnology, and software.


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