SOURCE: Black Art Beverage, Inc.

Black Art Beverage, Inc.

November 10, 2009 07:30 ET

Black Art Beer Announces Hy-Vee Grocery Pilot Program

Premier German Importer to Sell in 20 Midwest Stores Initially

FORT LAUDERDALE, FL--(Marketwire - November 10, 2009) - Black Art Beer Importers, Inc. (PINKSHEETS: BLVI) published the details of their initial store program with the Hy-Vee chain of grocery stores through Iowa and other Midwest locations. The first shipments of products have been delivered and the Gold and Dark varieties are available on store shelves.

"Hy-Vee's corporate office is located in West Des Moines, Iowa and distribution operations are based in Chariton, Iowa, which puts Black Art Beer in a great distribution location and with an incredible partner that has sales of more than $6.2 billion and more than 225 retail stores across seven Midwestern states, Hy-Vee ranks among the top 30 supermarket chains in the nation," said Mike Coffman, COO of Black Art Beer.

The initial marketing program includes holiday promotion and in-flyer specials alongside store displays.

Black Art Beer is a German import available in two styles: Black Art Gold and Black Art Dark. Black Art Gold is a smooth, light and refreshingly clean unmasked flavor and Black Art Dark is a delicious dark pilsner with a rich flavorful taste. For information on other Black Art Beer events please see our website http://www.blackartbeer.com or look for us on Facebook as Black Art Beer and become a friend of the brewery.

About Hy-Vee, Inc.

Hy-Vee operates more than 220 retail stores in seven Midwestern states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska and South Dakota and has sales of more than $6.2 billion dollars annually.

About Black Art Beer

Black Art Beer is produced in Germany and exported to the United States exclusively through Black Art Importers. Black Art's current products include the flagship Black Art beer, a dark premium pilsner, and Black Art Gold, a smooth and light pilsner. Other styles and draft keg beer is forthcoming. For more information, please visit: www.blackartbeer.com.

About Black Art Beer Importers, Inc.

Black Art Importers is a Florida corporation engaged in the business of distributing the Black Art brand. Black Art Beer Importers, Inc. is a wholly owned operating company of Black Art Beverage, Inc.

About Braustolz Brauerie AG

Black Art pilsner beers are brewed and bottled by Braustolz GmbH in Germany. Braustolz has been in operation since 1868, brewing beer according to the German Purity Laws of 1516, which results in superior quality. Braustolz is a wholly owned subsidiary of a Brewery Group headed by Kulmbacher Brewery, all based in Germany.

Forward-Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

For further information regarding Black Art's business, please refer to the "Information and Disclosure Statement" available on www.pinksheets.com. Additional information about Black Art is available on the World Wide Web at www.blackartbeer.com.

Contact Information

  • Contact:

    Media Contact:
    Melonie Burke
    (786) 371-4371