SOURCE: Blackhawk Network

August 23, 2010 09:00 ET

Blackhawk Network Announces New Financial Services Products

PayPower™ Is a Suite of Prepaid Products and Services to Help Manage Everyday Financial Needs

PLEASANTON, CA--(Marketwire - August 23, 2010) -  Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced a new brand of prepaid products, PayPower. PayPower is a suite of prepaid products and services designed to help consumers stay in control of spending with simple and safe solutions that provide value, transparency and budgeting. The suite of products is targeted to consumers looking for alternatives to traditional financial credit, whether for everyday use, travel, online purchases or simply to pay a bill. Consumers can turn their cash into a debit card at thousands of retailers nationwide and easily reload through Blackhawk's vast reload network.

"Consumers with little or no access to traditional checking, savings, or credit cards are forced to rely on expensive and limited resources to address their everyday financial needs," said Talbott Roche, senior vice president of Blackhawk Network. "The PayPower product suite is an alternative that is safer than cash, affordable, simple to understand, and creates the real utility that consumers deserve."

Consumers can choose to have their PayPower card personalized and can use it immediately after purchase. PayPower is competitively offered at $3.95 with a $3.95 reload fee, free customer service, free direct deposit and free bill payment services. Cards are issued by MetaBank™.

"We are committed to offering our cardholders value and convenience, and an easier way to manage their money," said Roche. "Consumers will be able to reload their PayPower cards in tens of thousands of leading grocery stores across the U.S."

PayPower cards are Visa-branded and can be used wherever Visa Debit cards are accepted.

"Prepaid cards are a great option for millions of consumers. In a 2009 study by Bretton Woods we found that a consumer who chooses a prepaid card instead of a basic bank account with direct deposit can save close to $150 annually," said Kirsten Trusko, president of the Network Branded Prepaid Card Association (NBPCA).

Blackhawk Network offers trusted solutions that help consumers gain access to long term, reasonably priced financial products. From reloadable prepaid cards to prepaid cell phones, Blackhawk Network attracts a vast and diverse consumer base, providing real solutions to meet consumers' financial needs.

For more information please visit www.paypower.com 

Follow PayPower on Facebook at www.facebook.com/pages/PayPower/401996774765

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

Follow us on Twitter: http://twitter.com/GCMall and on Facebook: http://www.facebook.com/giftcardmall

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