SOURCE: Blackout Media Corp.

September 22, 2006 09:15 ET

Blackout Media Corp. Announces "Toughest Television Channel Around" Turns One Today

The Fight Network Celebrates Its First Year Anniversary

TORONTO -- (MARKET WIRE) -- September 22, 2006 -- Blackout Media Corp. (PINKSHEETS: BKMP) -- If television channels handed out party favours at their first birthday, The Fight Network would be doling out bloody noses and black eyes. To their competition that is. After their first year on the air, The Fight Network's specialty channel, the cornerstone of the media network of the same name, has surpassed all expectations.

"We've achieved some significant milestones in our first year of operations," said Mike Garrow, President and CSO of the channel. "From day one our goal has been to build The Fight Network into a globally recognized media brand by being 'the source' for fight sport events and theme-related entertainment across all distribution platforms. I believe we are very much heading in that direction."

"The first step for us was getting the television channel up and running and we did that last September when we went 'Live' on Rogers Cable (Channel 427) and things kept rolling from there. We are now available in over 80% of all digital homes in Canada with over 32 different cable, satellite and telco services that now offer The Fight Network." The interest in The Fight Network has resonated with consumers so much so that in July of this year The Fight Network was listed as the number one digital sports specialty channel in the country according to the Nielsen ratings.

The reason Garrow believes that the offering is doing so well is simple. "We listen to the fans and try to give them what they want to see. Combat sports have always had great interest in Canada. Whether it's Pro Wrestling, Boxing or the growing sport of Mixed Martial Arts (MMA), we have it all covered. The reason I think our service is connecting with the fans is that we offer a lot of programming that isn't available anywhere else."

The first year's success in Canada has accelerated the company's plans to launch the service into the American market place where interest is gaining momentum. "We have had several meetings with a number of cable, satellite and telco's in the US about The Fight Network and the demand is there. Based on how current things are proceeding I see us being available in the USA sometime next year, which should make quite a few people happy. I know I love it as it finally gives me something to watch 24/7," said Garrow, a self-professed fight fanatic.

Other countries have also contacted Fight Network about launching this service, such as Australia, England, and Panama. Should The Fight Network be successful in becoming available in these markets as well, it will mark the first time in Canadian broadcast history that a Canadian originated digital specialty channel has migrated to other countries outside the great white north.

"As many places as we can get in, and in whatever form it needs to be offered in, we will try to be there," said Garrow. "The fight game has no borders, no language barriers; it truly has a universal appeal."

One of the ways that so many people have been finding out about the Fight Network is through our website, is the fight fan's best source for news and information and mixed media on Boxing, Wrestling and MMA.

"The web portal and broadband applications are very important to us," said Garrow. "We are currently working on a new site, which we are planning to roll out in early '07 that will expand upon existing content offerings."

Fight Network's website also offers broadband radio programming that covers the various sports as seen on the television network, while also supporting a nationally syndicated weekly radio show on terrestrial radio called Live Audio Wrestling (The LAW").

The LAW attracts both established stars and up and coming talent who come on the show live each week to interact with our hosts and listeners. Notable guests over the years have included Randy Couture, Chuck Liddell, Bret Hart, The Rock and Steve Austin.

The show is so popular that it is the number one program for males 18-34 with a 29.0 market share in the GTA (Greater Toronto Area) for its time slot according to *BBM. The show has also recently moved to its new home on CFRB 1010 NewsTalk, the biggest talk radio station in Canada.

With the proliferation of information across all mediums, the Fight Network has expanded its fight coverage with its own wireless service called FIGHT Mobile. FIGHT Mobile allows consumers to stay connected to the fight game 24/7 anywhere.

FIGHT MOBILE offers breaking news stories, editorials, photos, videos and live round- by- round event coverage for all major fight events. From boxing, to wrestling and mixed martial arts, fans get it all! You can also get training tips from the pros and see the hottest ring girls around.

FIGHT Mobile is available on over 150 million handsets in North America through Fight Network's carrier agreements with Cingular, Sprint, Verizon, and Telus Mobility.

"These platforms are exploding. There is huge demand for the combat sports content we have been able to aggregate," Garrow said, adding, "we are well positioned to service this growing market."

Other business areas The Fight Network is having success in are its recently launched clothing line called "Fight Brand Clothing." FBC offers one of a-kind apparel for fans of the fight game and the channel itself.

"Fight Brand Clothing has that 'club' feel to it," said Garrow. "People can wear it anywhere on the street or to the gym, it's yet another way Fight Network can get people talking about the fight game as a whole and that is exactly why we exist and what we are about," he added.

To celebrate the station's first anniversary, The Fight Network will be airing a ninety minute special beginning Friday Sept 22nd at 6pm EST. This special will take fans behind the scenes offering highlights from last years launch event and a rundown of what's to come on "TV's toughest channel." This special presentation will also be available on beginning on Saturday September 23rd at 6pm EST.

*Check your local listings for more details and channel numbers.

About The Fight Network:

The Fight Network is a cross-platform media company with brand interest in television, pay-per view radio, mobile and web. All five of these media offerings are seamlessly integrated to offer fans of combatant sports and related entertainment a true convergence experience. The Fight Network Inc. corporate headquarters is located in Toronto, Canada. Additional information on the company can be found at

About Blackout Media Corp.:

Blackout Media Corp. is a holding company with an interest in Blackout Communications who is a diversified media and entertainment company conducting operations in digital television, VOD, PPV, radio the Internet and print under the brand name "The Fight Network." The activities of Blackout Media Corp. are conducted principally in Canada and the United States.

Safe Harbor

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors. The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

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