August 07, 2008 17:14 ET Introduces New Multi-Vendor Solutions to Address Data Center "Mega Trends"

Member Companies Pioneer a Community of Firms Model That Spurs Innovation, Says Penn State Professor

SAN FRANCISCO, CA--(Marketwire - August 7, 2008) - Next Generation Data Center Expo --, the industry consortium driving open innovation in blade-based solutions, today announced three new " Collaborative Solutions" -- advanced solutions developed by vendor members working together to help businesses harness the mega trends that believes will define the new enterprise datacenter: advanced energy efficiency, converged networking and hyper-consolidation.

" has envisioned 'Mega Trends' that will shape the datacenter of the future. These over-arching themes, converged networks, advanced energy efficiency and hyper-consolidation, are focal points for the organization, around which its members are collaborating to address customers' IT issues and challenges," said Jed Scaramella, Research Analyst for IDC. " is achieving its objectives of becoming a trusted voice in the market and to be considered a source of expertise on deploying blade solutions." (1)

The new solutions announced today include:

--  A new Reuters Market Data System solution for the financial services
    industry improves the efficiency of automated trading by a matter of
    milliseconds -- a difference that can be measured in millions of dollars.
    The new "RMDS in a Box" solution integrates IBM BladeCenter, Chelsio
    Communications' 10GbE Storage Accelerator and BLADE Network Technologies'
    10 Gigabit Ethernet blade switches to provide a scale-out data center
    solution for High-Performance Computing in a Red Hat Linux environment to
    better handle growing market data volumes while lowering power use.
--  A new low energy solution for small business environments builds on
    the low power use of the IBM BladeCenter S system -- specially designed for
    the computing needs of smaller firms -- to allow the small amount of heat
    generated to be recycled to heat office space in the winter months, saving
    over 40 to 50 percent on overall office heating/cooling energy per year
    versus servers in a conventional computer room. The solution combines
    BladeCenter S with APC's Smart-UPS RT high-density uninterruptible power
    supplies, Kell's PBSE BladeVault, VMware server virtualization software and
    Wyse thin client software.
--  The green data center management suite is a software solution that
    enables a single view of a data center's IT and physical infrastructure. It
    combines IBM Tivoli Monitoring with APC's ISX Central and Schneider
    Electrics' TAC software platforms to help users understand the level of
    energy consumption from both servers and non-IT assets in the datacenter --
    such as air conditioning equipment, power distribution units, lighting, and
    security systems -- and how this consumption relates to IT assets and
    business processes.

More information about these and other Collaborative Solutions can be viewed at

" members are collaborating to solve the most important datacenter challenges and, in the process, delivering more innovation than any single company could on its own," said Doug Balog, Chairman of "The pace of collaboration has accelerated dramatically in recent months as becomes better equipped than ever to address the requirements of blade users thanks to a number of new end user members like CBS Television and MetLife." an Independent Voice to the Data Center Community

Blade servers integrate servers, storage, networking and applications into one system. These servers continue to outpace the rest of the server market. According to IDC, the blade server market will reach customer revenues of 13.8 billion by 2012. (2)

Since its inception two years ago, more than 200 companies have joined to advance open innovation around blade server-based data centers. The consortium's membership includes leading end-users from financial services, media and entertainment and academia together with top IT vendors of data center hardware and software, services and solutions.

In an academic paper from the Pennsylvania State University Department of Management and Organization called " A Collaborative Community of Firms," Professor Charles C. Snow writes, "Founded in early 2006,, a successful community of member firms, was creatively designed to emulate the characteristics and processes of a community of individuals. We believe that the community-of-firms model is particularly well suited to the pursuit of continuous innovation, and we expect to see this organizational approach used increasingly as firms come to realize the value to be gained from multi-firm collaboration both within and across industries., the pioneer of this new approach, shows that a community of firms can be a successful means of innovation, and its role as a community facilitator is worthy of study and imitation."

Visit the Pavilion in booth 726 at NGDC/LinuxWorld Conference and Expo in San Francisco from August 5 to 7 to receive a Solutions Catalog CD.

About is a collaborative vendor and end-user community focused on accelerating the development and adoption of blade server solutions. The organization provides leadership to the blade market and fosters a thriving industry ecosystem focused on delivering valuable solutions to blade computing users. For more information, visit

1. IDC Link - Identifies Datacenter "Mega-Trends" June 26, 2008

2. IDC Worldwide Quarterly Server Forecaster, 2Q08.

Contact Information

  • Contact:
    Zee Zaballos
    ZNA Communications
    +1.831.425.1581, ext. 201