SOURCE: Blast Radius

January 07, 2008 09:00 ET

Blast Radius Wraps Up the Year With New Web Site Launches for Electronic Arts, Nintendo, Jordan and Newell Rubbermaid

Five Key Initiatives Address Various Client Needs From Brand Building, eBusiness to New Market Support

NEW YORK, NY--(Marketwire - January 7, 2008) -


Strategic interactive agency Blast Radius today announced five of the many key launches that capped off a successful 2007. Blast Radius worked with prominent, global brands including Electronic Arts, Nintendo of America, Jordan Brand and Newell Rubbermaid to develop the strategy, design and technology that support the specific business needs of each group.

-- Electronic Arts -- The launch of EA Sports March Madness,, marked another year filled with successful launches for EA and EA Sports by Blast Radius. One of the outstanding site features is the home page media gallery, which is a combination of screen shots, videos and exclusive information, wrapped into a flexible media player that allows for sharing content quickly and easily into Facebook, Digg and

-- Nintendo of America -- Blast Radius worked with Nintendo to launch a completely revamped, The new site marks a departure from the traditional hard-core gamer experience to one that is aimed at Nintendo's expansion market, including the alpha moms and dabbler dads. One of the highlights of the new site is Gameguide, an interactive tool that enables users to explore all current and future Nintendo titles and filter them down quickly.

-- The Air Jordan Flight Club -- Flight Club,, is a members-only commerce site that sells limited edition Jordan footwear and apparel. Developing the design and strategy behind Flight Club, Blast Radius created a premium platform to reward Jordan Brand's most loyal consumers with access to exclusive products.

-- Melo M4 -- As part of the Jordan Brand site -- Jumpman 23, Melo M4,, celebrates the launch of Carmelo Anthony's fourth signature shoe. Blast Radius has developed the "Rise" concept as a way to share the story of Anthony's rise from a rookie to basketball star. Blast Radius achieved this by creating a multi-dimensional environment with full screen video, rich product, and athlete photography.

-- Newell Rubbermaid -- Amerock,, rolls out as an additional brand in the Newell Rubbermaid family, which began when Blast Radius launched earlier in 2007. Because of the great diversity within its product lines, Blast Radius developed an eBusiness platform that enables Newell Rubbermaid to efficiently create additional brand sites on a common platform while each site can be customized with its unique feel and features that are most relevant to the brand's consumers. Blast Radius has created with a site-wide content management system, an email campaign management tool and a complete site analytics reporting suite. Wrapping up 2007, the December launch of Galleria,, a sub-brand of Amerock, demonstrates again the platform's highly scalable and customizable capabilities.


"Our recent launches for four major brands represent a strong finish to a big year for Blast Radius. Building on our long-term relationships with Electronic Arts, Nintendo and Jordan, we are continuing to engage their consumers by providing them with meaningful content and experiences. Developing a relationship with Newell Rubbermaid in 2007 has meant building a strategy that makes sense with their brand structure. We've seen that plan flourish with the creation of five brand sites, a marketing platform and an ecommerce platform, all over the course of one year. The outlook for 2008 is very positive." -- Gurval Caer, president and CEO, Blast Radius

About Blast Radius

Blast Radius is a strategic interactive agency that builds long term relationships with global consumer brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies -- including its work with ATG as an accredited partner. With offices across North America and Europe, Blast Radius clients include BMW, EA, Jenny Craig, Newell Rubbermaid, Nike, Nintendo, Virgin and Vodafone.

Blast Radius is a member of the Wunderman Network and WPP Group.

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