SOURCE: Blue Big Digital

Blue Big Digital

May 03, 2010 12:07 ET

Blue Bug Digital Named Digital Public Relations Agency of Record for 425 Mass

Firm to Handle Public Relations Efforts for Luxury D.C. Apartment Residence

WASHINGTON, DC--(Marketwire - May 3, 2010) -  In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital and interactive marketing services firm located in Washington, D.C., announced that the company has been named the digital public relations agency of record for 425 Mass, a luxury apartment residence located in the Mount Vernon Triangle area of the District.

As the digital public relations agency of record for 425 Mass, Blue Bug Digital will develop and execute the digital and traditional public relations outreach strategy, event tactics and manage other forms of digital media to build brand awareness and position the community as a truly unique rental opportunity.

"We are thrilled to manage the public relations efforts for 425 Mass," stated Christine L. Delucchi. "Our public relations and digital team has developed a solid strategy to build brand awareness, drive qualified leads to the website and increase ROI for the community."

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Patty Delk, Director of Integrated Strategy, at 202.248.5846.

About 425 Mass
425 Mass, Downtown Washington D.C.'s first smoke-free apartment community, consists of two buildings featuring 559 apartment units, 2,954 square feet of retail space and 561 underground parking spaces. 425 Mass, completed in 2009, was developed as a luxury condominium project with high quality unit finishes and amenities. Additionally, the community is conveniently located near The Capitol, Judiciary Square, Federal Triangle and K Street; and, is within walking distance to a variety of D.C.'s best shopping, dining and entertainment.

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