SOURCE: Blue Bug Digital

Blue Bug Digital

November 18, 2009 11:26 ET

Blue Bug Digital Selected as the vivabox™ USA Digital Partner to Market Its Products Online for the 2009 Holiday Season

WASHINGTON, DC--(Marketwire - November 18, 2009) - In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (, a digital marketing services firm located in Washington, D.C., announced that the company has been selected by vivabox (, a Sodexo company, as its digital marketing partner for the 2009 holiday season.

Blue Bug Digital will manage the digital outreach marketing initiatives to promote vivabox USA's existing inventory and new product portfolio through the development and execution of viral, social and e-mail marketing strategies, in addition to overseeing its pay-per-click campaign. "We are ecstatic to have been chosen as the digital marketing partner for vivabox," stated Christine L. Delucchi. "Our digital team has the expertise to engage consumers at a personal level, increase awareness of vivabox and position its product line as the ideal solution for the 2009 holiday gift giving season."

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit or contact Patty Delk, Director of Corporate Strategy, at 202.248.5846.

About Vivabox

Vivabox is a leading European gift company that debuted in the U.S. in October 2008 as a business unit of Sodexo, a global foodservice and facilities management company specializing in quality of life services. First introduced in Belgium in 2003, vivabox was acquired by Sodexo in 2007 through its successful global Service Vouchers and Cards business that recently posted $10 billion in global issue volume. To learn more, or shop the current collection, visit

About Sodexo

Sodexo (, founded in 1966 by Pierre Bellon, is a world leader in Food and Facilities Management services, with more than 355,000 employees on 30,600 sites in 80 countries. For Fiscal 2008, which closed August 31, 2008, Sodexo had revenues of 13.6 billion euro. Listed on Euronext Paris, the Group has a current market capitalization of 5.6 billion euro.

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