April 30, 2008 08:30 ET

BlueArc Expands Channel Program to Benefit Partners and Customers

Company Offers Extensive Resources for Partner Sales Acceleration

SAN JOSE, CA--(Marketwire - April 30, 2008) - BlueArc® Corporation, a leader in scalable, high-performance unified network storage, today announced program enhancements to its BlueArc Partner Acceleration Program that build on the company's distinctive technology and collaborative approach to sales, bringing competitive advantage to channel partners and compelling options for customers with data-intensive storage requirements, in markets such as electronic discovery, entertainment, federal government, higher education, Internet services, oil and gas and life sciences.

The BlueArc Partner Acceleration Program formalizes BlueArc channel activity with program elements designed to drive new business and sustain customer satisfaction.

These include:

--  Comprehensive training to help partners target new customers in
    vertical markets, based on BlueArc's deep insight into industries' unique
    requirements and decision-making processes
--  Access to vertical overlay and solution experts
--  Extensive technical education for new products, including the Titan
    1100 and Titan 3000 server families
--  Additional, dedicated, channel sales managers in each region who will
    work closely with partners to make the most of the partner acceleration
--  Automated deal registration and easier access to information,
    technical data and case studies through the BlueArc partner portal
--  A new, interactive, channel sales guide with detailed product and
    competitive positioning and sales tactics
--  New joint demand and lead generation programs such as end-user e-mail
    blasts, direct mail, joint seminars and webinars
--  Additional sales performance incentives for authorized channel

Companies such as VarData find BlueArc products' distinctive, high-performance capacity and architecture helps differentiate their solution offerings and value-added services.

"Together, VarData and BlueArc offer customers a more efficient and cost-effective alternative for increasingly complex storage requirements," said Jeff Coke, founder and president, VarData. "This powerful combination has helped VarData dramatically grow our storage business and deliver outstanding service without compromise. The rewards of this partnership clearly extend beyond the bottom line."

The BlueArc Partner Acceleration Program is designed to help partners make the most of recent product introductions such as the Titan 3000, which offers performance to 200,000 IOPs, scalability to 4 petabytes in a single namespace, and modular upgradability, and the Titan 1100, which provides enterprises and small and medium-size businesses the performance advantage and features found in BlueArc's high-end product -- at a competitive price point. Scalable up to 128 terabytes of storage, the Titan 1100 server's modular blade architecture makes it easy to upgrade, bringing partners additional opportunities to offer value-added services.

"BlueArc provides our channel partners with advantages our competitors can't match, from superior, differentiated products and technical support to truly integrated teamwork that starts with sales and carries through to implementation," said Cameron van Orman, Senior Director of Channel Marketing. "We are fortunate to work worldwide with a select, growing, team of channel partners who are growth-oriented, technically apt and attentive to customers. The BlueArc Partner Acceleration Program benefits our mutual customers and our respective businesses."

About BlueArc

BlueArc is a leading provider of high-performance unified network storage systems to enterprise markets, as well as data intensive markets, such as electronic discovery, entertainment, federal government, higher education, Internet services, oil and gas and life sciences. Our products support both network attached storage, or NAS, and storage area network, or SAN, services on a converged network storage platform.

We enable companies to expand the ways they explore, discover, research, create, process and innovate in data-intensive environments. Our products replace complex and performance-limited products with high performance, scalable and easy to use systems capable of handling the most data intensive applications and environments. Further, we believe that our energy efficient design and our products' ability to consolidate legacy storage infrastructures, dramatically increases storage utilization rates and reduces our customers' total cost of ownership. Information about BlueArc solutions and services can be found at

Contact Information

  • Contact:
    Louis Gray
    BlueArc Corporation
    (408) 576-6684
    Email Contact