SOURCE: BlueStar

December 28, 2009 10:30 ET

BlueStar Announces Platinum Sponsors and Workshops for VARTECH NORDIC 2010

BlueStar Releases Details Regarding New Interactive Workshops Along With Confirmed Sponsorships

HEBRON, KY--(Marketwire - December 28, 2009) - BlueStar announced today the Platinum sponsors for VARTECH NORDIC 2010 which will take place February 2-3, 2010 at the Scandic Infra City Hotel in Stockholm, Sweden. Star Micronics is the confirmed Double Platinum sponsor of this event. Platinum sponsors are Datalogic, Honeywell, Intermec, and Zebra.

"Star Micronics EMEA is very pleased to be the Double Platinum sponsor for Europe's first VARTECH," says Annette Tarlton, Marketing Director of Star Micronics EMEA and India. "Our 21 year partnership with BlueStar in the Americas has been extremely successful for both us and our point-of-sale customers. Star Micronics EMEA looks forward to seeing this relationship flourish and strengthen even more in Europe."

BlueStar has also released new details regarding their exclusive VARTECH vertical-specific marketing workshops. VARTECH is the #1 tradeshow for vendors and resellers of ADC, Mobility, POS, RFID, and Security technologies. VARTECH NORDIC will be a combination conference and trade show uniting value-added resellers, independent software providers, manufacturers, and the BlueStar Nordic team. This two-day event will give European value-added resellers the opportunity to grow their professional network and meet with leading experts in hardware and software technology.

"BlueStar Nordic (formerly known as ADC Nordic) will be the first BlueStar Company to host a VARTECH in Europe," says Mikael Svensson, Managing Director of BlueStar Nordic. "VARTECH Nordic 2010 will be the largest regional conference of its kind, thereby, giving our value-added resellers and vendors the greatest opportunity to develop and generate new business in the Nordics."

Five workshops will focus on the ADC, Digital Signage, Hospitality, Mobility, and Retail markets. They involve designing a six month-long multi-touch "drip marketing" program directed at targeted prospects within their metro area. During each one-hour workshop, Business Development Managers will help each value-added reseller start this marketing process using BlueStar's exclusive online business development portal, FUSION. BlueStar will address RFID solutions during the "How and Where to Sell, Market, and Justify RFID Technology" workshop where resellers will be shown how to properly identify RFID opportunities and develop effective RFID solutions.

BlueStar's highly acclaimed workshop, "Create Your Own Corporate Video," will allow attendees to experience digital media as a spokesperson in their own corporate video. BlueStar's MARCOM group will provide post-production website support and will host the video for 12 months on a smart landing page. Seats are limited for this workshop. BlueStar encourages attendees to sign up now to reserve a seat. Up to 100 leading hardware and software suppliers will be present throughout the event and workshops to describe their best-of-breed hardware and software solutions. For more information and to register for this event, please visit:

About BlueStar

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions and business development support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please contact a BlueStar Account Executive at +46 40-680-0280 or login to


BlueStar established VARTECH conventions and educational tradeshows over a decade ago and has since grown to be the #1 tradeshow for vendors and resellers of ADC, POS, Mobility, RFID, and Security technologies. VARTECH is a combination educational conference and trade show that constructively unites industry value-added resellers, manufacturers, and solution providers, with one purpose -- the cultivation of relationships. It was designed to provide a world-class venue to promote a healthier channel environment and foster collaboration between all partners.

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