Bobbi Frioli Joins Crowdcast as VP of Global Sales and Strategy

Top Enterprise Sales Executive to Lead Company's New Phase of Expansion


SAN FRANCISCO, CA--(Marketwire - January 13, 2010) - Crowdcast, a leading provider of collective intelligence and prediction market solutions, today announced the addition of Bobbi Frioli to its growing team as vice president of global sales and strategy. In this role, Frioli will drive strategy and execution of Crowdcast's global sales program. She will also focus on scaling business expansion and customer development.

"Bobbi's versatile, hands-on experience in the enterprise software market will add tremendous value to our team as we increase our product's visibility in the market," said Mat Fogarty, CEO of Crowdcast. "Her global track-record, proven ability to build a highly successful sales organization and program and enthusiasm for Crowdcast's innovative technology will significantly impact our momentum at this pivotal stage in our company's growth."

Bobbi Frioli brings more than 15 years of diverse sales expertise in enterprise technology to Crowdcast. Most recently, Frioli was vice president of worldwide sales at Tablus, helping significantly grow sales of the company's data leak detection and data compliance technology before its acquisition by RSA. Prior to Tablus, Frioli was vice president of sales at MailFrontier, an email security company acquired by SonicWall. Previously, Frioli has held management positions at companies including Epicentric, now part of Vignette; Autonomy Corporation, PLC; and Shaman Corporation.

"The pace at which companies are expected to innovate and bring new products and services to market is staggering, yet traditional forecasting is fraught with risk," said Frioli. "The easiest way to mitigate these risks is to engage a broad range of constituents across the organization and gather collective intelligence which is timely and actionable. The Crowdcast platform is the most compelling solution I've seen to get this done and I'm eager to drive its adoption in the market."

About Crowdcast

Crowdcast is the leading provider of collective intelligence and prediction market solutions. Through its patented Team Intelligence Platform™, Crowdcast helps marketing and strategy executives harness the knowledge of employees, customers and partners to deliver more accurate and insightful business forecasts. Crowdcast is led by experts in enterprise forecasting, prediction markets and data management and analytics. For more information, visit http://www.crowdcast.com.

Contact Information: Contact: LaunchSquad 415-625-8555 Crowdcast(at)LaunchSquad(dot)com