Boca Java

April 05, 2007 20:09 ET

Boca Java's Operation Million Cup Sets New Goal - 3 Million Cups of Coffee for U.S. Troops

DEERFIELD BEACH, FLA.--(Collegiate Presswire - April 5, 2007) - In the words of Michael S., an American soldier stationed in the Middle East...Ask any soldier anywhere in the world, "If you could have just one thing right now, what would it be?" His answer would most likely be, "A good cup of coffee and some friendly conversation."

Boca Java's Operation Million Cup program sends that coffee to our troops in Iraq and Afghanistan. "It's like a little taste of home," says Boca Java founder and president Bruce Frcek. "And it really makes a difference. We've received so many wonderful thank you letters from the troops. It's amazing what the coffee does for their morale."

College Students Donate the 2 Millionth Cup

Robin Campbell, a psychology professor at Brevard Community College in Titusville, Florida, is a loyal Boca Java customer. "Every semester my Community Involvement class chooses a volunteer program. This semester, they voted to support two medic units in the Middle East. When we asked the soldiers what they needed, they mentioned coffee. So I told the students about Boca Java's Operation Million Cup program," Campbell said.

The students raised $400 for an Operation Million Cup donation. On March 27, 2007 they donated 6,400 cups of coffee, and Boca Java matched their donation. "They thought it was an excellent way to get good coffee to our troops," said Campbell. "I cannot wait to tell the students that their efforts resulted in the two millionth cup of coffee being sent."

In less than two years, Operation Million Cup donations have surpassed the two million cup mark. "That's a lot of happy soldiers," says Frcek. "We discount the price of our coffee for the program, and we match the customers' donations cup for cup."

Going for Three

With the help of these BCC students and others, Boca Java met its goal, but the Company vows to continue its program until the troops come home. "If we've learned anything from these students, it's that a simple act of kindness really can make a difference. That's why we're not stopping at two million cups. As long as our troops remain in the Middle East, we'll send them coffee," Frcek said.

This week, Boca Java kicked off the next phase of its program, Operation 3 Million Cup, with syndicated talk show host Sean Hannity. To donate coffee to the troops, visit www.bocajava.com.

About Boca Java

Boca Java uses only specialty-grade Arabica beans (the top 8% of beans produced worldwide), which are roasted to order and delivered fresh to your door.

Boca Java gourmet coffee and tea have been featured on the NBC TODAY Show and in several news publications. Boca Java was named to the Internet Retailers Top 300 List for three years in a row. The company is located in Deerfield Beach, Florida and operates its website at www.bocajava.com.

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