Ethoca Limited

Ethoca Limited

May 16, 2006 15:09 ET

Bodog and Excapsa Gaming Network Join ETHOCA to Increase Profits and Combat Fraud Through the Use of an Innovative Data Sharing Service

DUBLIN, IRELAND--(CCNMatthews - May 16, 2006) - Ethoca Limited (ETHOCA), the pioneer of a unique, global service that assists businesses in eradicating unwanted transactional activity in 'customer-not-present' environments, is pleased to announce the signing of two world leaders in online gaming, Bodog and the Excapsa Gaming Network by Excapsa Software Inc. (Excapsa) - whose licensee brands include - to its data sharing network.

ETHOCA connects its members to a collective pool of member-provided customer transactional data. The data is maintained in a manner that prevents any compromise of the privacy or proprietary rights of the customer or member. The information and analyses provided by ETHOCA instantly enable each member to evaluate the risk of fraud on any given transaction prior to entering into that transaction. Members can then make an informed decision on whether to carry through with a transaction, follow-up with the customer, or deny the transaction before any unwanted transactional activity can occur.

"Moving forward and entrusting our data with ETHOCA gives us an opportunity to work alongside some of the other leaders in the online gaming industry to eradicate transactional activities that are both damaging to our business and harmful to the industry," says Calvin Ayre, founder and CEO of Bodog. "This is another innovative step aimed at providing the best and safest platform for our customers to play and I encourage others to join us with ETHOCA."

"We have wanted a solution like this for a while but we needed a trustworthy and respected partner to make it happen," noted Jim Ryan, CEO, Excapsa Software Inc. "ETHOCA was a natural fit because it understands the benefits of sharing data and has conceived and implemented the solution in a way that makes us comfortable doing so. It's a great opportunity to join forces with our peers."

"We are thrilled to be working with Bodog and Excapsa. These industry leaders understand that businesses can combat unwanted transactional activity much more effectively by working together. We are proud to be at the forefront of this global effort," says Andre Edelbrock, ETHOCA president and CEO. "Further, our members know that our respect for the integrity, security and privacy of their customer data is fundamental to our service. And they have the foresight to see the positive impact a relationship with ETHOCA will have on the financial success of their companies."

ETHOCA has an ongoing commitment to expanding globally across many industries that do business in a customer-not-present environment. The company is currently in negotiations with other well-recognized brands.

About Bodog, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. Founder and CEO Calvin Ayre, who is recognized as the true pioneer of online gambling and a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites, according to Hitwise., valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Marketing Conference,, will take place at the Wynn Las Vegas, July 23-26, 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine,, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or

About Excapsa Software Inc.

Excapsa (AIM:XCP) is a leading online gaming software developer headquartered in Toronto, Canada. The Group successfully floated on the AIM in February 2006 in conjunction with a placing of 51,087,374 Common Shares at a Placing Price of 110p per share, market capitalization of Pounds Sterling 214.2 million. Excapsa develops, maintains and markets multi-player, real time, Internet enabled gaming software and manages the Excapsa Gaming Network. Through their wholly-owned subsidiary, Game Theory Limited, the network licensee brands include,,,,, and among others. For more information, visit or email


Headquartered in Dublin, Ireland, with offices in Toronto, Canada, ETHOCA is an organization that enables businesses operating in a 'customer-not-present' environment (Internet, phone, fax, mail) to make informed decisions about their customers through ethically sharing data. Businesses submit transactional data to ETHOCA and, in return, receive summary history and analysis based on the collective data of ETHOCA's clients. The data received can then be used to gauge the fraud-risk associated with any given transaction. ETHOCA's clients can therefore maximize their net sales by finding the optimal balance between allowed transactions and fraud-risk levels. ETHOCA's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information, visit

BODOG® is a registered trademark of Bodog Entertainment Group S.A.

Game Theory Limited is a wholly-owned subsidiary of Excapsa Software Inc.

ETHOCA™ is a registered trademark of Ethoca Limited.

Contact Information

  • Media Contacts:
    Darryl Green, COO
    +1 (416) 849-6090
    +1 (416) 849-6095 (FAX)
    Andre Edelbrock
    President & CEO
    +1 (416) 849-6092
    +1 (416) 849-6095 (FAX)
    Kal Suurkask
    Media Relations
    +1 (866) 591-0217
    Excapsa Software Inc.
    Melissa Gaddis
    Director, Investor Relations
    +1 (416) 640-1566 x5116