Bombardier Transportation
TSX : BBD.A
TSX : BBD.B

Bombardier Transportation

November 16, 2009 07:33 ET

Bombardier Invites Passengers to Design the Interior of Future Trains

Contest "YouRail - Visions of Modern Transportation" is already a considerable success on the internet

BERLIN, GERMANY--(Marketwire - Nov. 16, 2009) - Bombardier Transportation has launched a worldwide web-based contest for the creation of innovative interior designs for trains. "YouRail - Visions of Modern Transportation" calls on consumers to unleash their creativity and express their vision of future train interiors.

"While input from rail operators, our direct customers, is still crucial, this contest enables us to engage passengers directly to better understand their needs and propose innovative solutions," says Martin Ertl, Chief Innovation Officer Bombardier Transportation. He adds: "Within a few days we have received 1.000 entries. More than 780 web users are already active members of the YouRail community and are taking part in what is called open innovation. This demonstrates the potential this kind of end-user involvement also has in our business."

Participants in the competition are invited to submit their proposals for different categories over the internet. Bombardier executives and external experts will select the winning design and award prizes worth 10.000 euros ($15.000 US) for the best entries. The successful designs will be presented by Bombardier in September 2010 at the world's most important rail technology trade show, InnoTrans, in Berlin.

Chris Antonopoulos, Vice President Sales Bombardier Transportation, and member of the YouRail jury, emphasizes: "We are the first rail technology company to create an online innovation community. It helps us to anticipate end-user needs, to identify trends and lead users." Mr Antonopoulos stresses the growing importance of interior design for rail as part of Bombardier's strategic effort to make train travel more comfortable and attractive for passengers. He explains: "Like cars or planes, we compete at the same or even higher levels of comfort and convenience. Vehicles like our new high-speed platform ZEFIRO and regional trains like the TALENT 2 for Germany or the French SPACIUM are but a few examples of sleek, modern and inviting trains from Bombardier which offer customized comfort and attractive travel environments. YouRail is an excellent tool to get even closer to the consumer's voice vis-a-vis future projects."

The contest YouRail - Visions of Modern Transportation can be accessed at www.yourail-design.bombardier.com. It is open to everybody interested in innovative interior train design.

Participants can submit freely created designs for three types of travel: leisure, business and commuter. In a second category, a 3D configuration tool can be used to design seat covers to create inviting interiors. Deadline for submissions is December 14, 2009.

About Bombardier Transportation

Bombardier Transportation, the global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies - built on the four cornerstones of energy, efficiency, economy and ecology - conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany and has a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide.

About Bombardier

A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2009, were $19.7 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com.

BOMBARDIER, ZEFIRO, TALENT, SPACIUM and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

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