The Bond Advertising and Marketing Group

The Bond Advertising and Marketing Group
Toronto Marlies

October 02, 2007 15:33 ET

The Bond Advertising and Marketing Group Sign partnership With the Toronto Marlies for 2007-2008 Year

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2007) - Expanding on an already extensive client portfolio in the sports and entertainment industry, THE BOND ADVERTISING AND MARKETING GROUP (BAMG) has announces its marketing partnership with the TORONTO MARLIES of the American Hockey League (AHL) for the upcoming 2007-2008 hockey season.

The Bond Advertising and Marketing Group's one-of-a-kind referral marketing approach, which is currently used by dozens of professional and collegiate sports organizations, including The New York Yankees, Orlando Magic, Dallas Stars, and Atlanta Braves will now help boost traffic and enhance brand loyalty while generating never-before tapped customers for all Toronto Marlies 2007-2008 home games.

Through this unique partnership, The Bond Advertising and Marketing Group will develop a special VIP Ticket package that offers - free and discounted home game tickets - and introduce them to communities across the Greater Toronto Area in the form of its signature Smart Circle Cards.

"We know that the AHL has tried many marketing tactics in the past to raise awareness about their league and individual teams, but we believe that we will create that intrinsic fan interaction and loyalty that the Toronto Marlies are looking for," said Brad Rice, President of BAMG. "Through The Bond Advertising and Marketing Group's innovative marketing technique, with the use of the experienced field teams, and the great value on the Smart Circle cards, we will be able to really cut through the clutter of less effective advertising and marketing tactics in a way that blends directly into hockey fans' lives."

The Bond Advertising and Marketing Group's leading marketing approach allows companies to talk to their customers face-to-face through its professionally trained field representatives who are educated in our clients; business. Through the development of special value cards that offer consumers discounts on the products and services they already love, The BAMG is able to significantly increase traffic, enhance brand loyalty and generate new customers for its advertising partners.

Through its affiliation with international referral marketing leader, Smart Circle International, The Bond Advertising and Marketing Group builds upon a proven marketing approach that has helped national and international consumer brands - from Boston Pizza to the Philadelphia 76'ers - significantly improve their business. Customized consumer promotions build traffic by increasing frequency, filling unused capacity during off peak periods and prospecting brand new customers in their neighborhoods and in the workplace.

About The Bond Advertising and Marketing Group

Established in 2000, Bond Advertising and Marketing Group is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. More information about Smart Circle International is available at

To speak with a Bond Advertising and Marketing Group representative, please contact Human Resources at 416-789-2663.

Contact Information

  • The Bond Advertising and Marketing Group
    Human Resources
    (416) 789-2663