SOURCE: InnoCentive

December 02, 2008 10:18 ET

Bonnie Becker Joins InnoCentive as Vice President of Marketing

Becker Brings More Than 15 Years of Product Marketing Experience to InnoCentive, Including Positions Held at Yahoo!, Pfizer, Polaroid and M&M/MARS

WALTHAM, MA--(Marketwire - December 2, 2008) - InnoCentive, Inc., the global innovation marketplace, today announced it has hired Bonnie Becker, of Boston, as vice president of marketing to support brand awareness and contribute to the growth of InnoCentive's open innovation marketplace, where organizations post Challenges for the public to solve.

Becker's background in driving strategic positioning and brand awareness programs will support InnoCentive as it continues to expand its roster of customers (known as Seekers and Solvers), while continuing to work with existing customers to improve communications and deliver on marketing needs.

News Highlights:

-- At InnoCentive, Becker will be focused on extending InnoCentive's brand, building customer acquisition programs focused on Seeker and Solver recruitment and driving marketing communications and product marketing.

-- Most recently, Becker served as senior category director, health, at Yahoo!, where she was responsible for creating, developing, and managing this market category.

-- Prior to that, Becker worked for Pfizer where she handled the product management for several product lines including Lubriderm, Sudafed/Sudacare, and Zantac. She was responsible for overall profit delivery, strategic positioning, long term vision, and marketing execution for these product lines.

-- She also held marketing analyst and manager roles at M&M/MARS, Enamelon, and Polaroid.

-- Bonnie received her B.A., cum laude, from the University of Massachusetts and her M.B.A. in marketing from Northeastern University.

-- InnoCentive's Board completed the vice president of marketing search with assistance from the Barlow Group, a Norwalk, Connecticut-based recruiting firm.

Executive Quotes

Dwayne Spradlin, President and CEO, InnoCentive, Inc.

"Bonnie is an experienced and dynamic executive who brings an impressive history to InnoCentive. Her success in developing new markets for major brands, coupled with her business acumen and strength in leading teams at global companies, will support InnoCentive as we expand our open innovation community and enter new industries."

Bonnie Becker, VP of Marketing, InnoCentive, Inc.

"InnoCentive is the leader in open innovation and has built a strong community of both Solvers and Seekers over the years. With this foundation in place, I believe my background in product management, sales and marketing will help InnoCentive reach the next stage of growth and profitability, and increase the wide-spread adoption of open innovation in business."

About InnoCentive

Founded in 2001, InnoCentive built the first global web community for open innovation, enabling scientists, engineers, professionals and entrepreneurs to collaborate to deliver breakthrough solutions for R&D-driven organizations. InnoCentive Seekers, who collectively spend billions of dollars on R&D, submit complex problems to the InnoCentive Marketplace where more than 165,000 engineers, scientists, inventors, business people, and research organizations in more than 175 countries are invited to solve them. Solvers who deliver the most innovative solutions receive financial awards ranging up to US$1,000,000. InnoCentive's Seekers include commercial, government and non-profit organizations such as Avery Dennison, SAP, Procter & Gamble, Pendulum, Eli Lilly and Company, Janssen, Solvay and The Rockefeller Foundation.

For more information on InnoCentive, go to:

InnoCentive and InnoCentive Challenge are registered trademarks of InnoCentive, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

  • For more information contact:

    Connie French
    InnoCentive Marketing Manager
    Email Contact