September 08, 2009 08:00 ET

Bonnier Responsmedier Partners With DIDMO to Implement Magmito as Its Premier Solution for Mobile Application Delivery

Success of first joint application for media industry leads to Preferred Partnership

STOCKHOLM, SWEDEN--(Marketwire - Sept. 8, 2009) - DIDMO, the award-winning creators of the Magmito cross-platform mobile content creation tool, and Bonnier Responsmedier Mobile Services (BRM Mobile), a mobile services provider wholly owned by world-renowned publisher, Bonnier, have partnered to incorporate Magmito as the preferred mobile application delivery platform for BRM's clients.

Under the terms of the Preferred Partnership agreement, BRM Mobile will be an authorized reseller of Magmito products to its clients in Scandinavia. Companies such as AG:s, City Gross, COOP, Direkten, EKO, My Way, Nara dig, Pressbyran, Time, Vi-butikerna and 7-Eleven will benefit from the groundbreaking ability of Magmito to create customized cross-platform mobile applications compatible with nearly every carrier and handset in the world.

The partnership's first application was launched on August 29th to 5,000 members of the largest media networking event in Sweden, sponsored by Bonnier. MediaMecca's Mobile Application featured information about upcoming events, location maps, photos and the opportunity to vote for the event's Media Sultan. Within two hours, 44.4% of members downloaded and installed the application and of those members, 54.8% had voted.

The success of this first project will give BRM's clients the opportunity to cost-effectively offer their consumers discount coupons to try new products through a robust mobile couponing system, which will now be enhanced through the Magmito platform.

"We're eager to begin using Magmito to create product launches and promotions for our clients that incorporate everything from product specs to surveys and mobile couponing," said Peter Gerward, Business Area Manager, BRM Mobile. "The best part is that we develop once and it works on virtually all platforms, from iPhone, Blackberry and Windows Mobile to Android and Java enabled devices."

DIDMO's Magmito is the mobile industry's first user-generated mobile content creation tool that allows anyone to create, publish and share content for virtually any mobile device. With Magmito's easy-to-use templates, customized presentations can easily be created and viewed as an application or within a mobile browser distributed to virtually any mobile phone. The revolutionary service also includes the ability to implement polls, quizzes and forms, allowing consumer brands the ability to solicit feedback from customers.

According to Mr. Gerward, BRM Mobile has plans to support consumer brands with Magmito applications focused on launching new product flavours, providing detailed ingredients lists with allergy information and incorporating coupons to incent product trials.

"An endorsement of this magnitude from a globally-recognized media brand like Bonnier is a significant milestone and we're thrilled they see the value of Magmito in reaching and engaging their audience," said Roberto Chaves, CEO, DIDMO. "Furthermore, BRM Mobile's adoption of Magmito positions our technology as a viable mobile couponing distribution platform."

Bonnier Responsmedier Mobile Services (BRM Mobile) offers mobile marketing
services such as the ability to distribute value-added mobile products
including gift cards, coupons, product checks and vouchers as well as
related SMS communication services. Bonnier Responsmedier is a wholly owned
subsidiary company within the Bonnier Group. More information can be found
at www.brmmobile.se.

DIDMO is a mobile technology and content provider that offers free entertainment and user-generated content supported by highly effective ad campaigns. The company latest offering, Magmito, empowers anyone to create and share their own content, delivered directly to the mobile device. The optional ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide. Please visit www.didmo.com and www.magmito.com.

Contact Information