SOURCE: Book of Odds Enterprises, Inc

Book of Odds Enterprises, Inc

November 02, 2009 08:30 ET

Book of Odds Kicks-Off "Flu Week" Educational Series

Leading Provider of Everyday Odds Launches Monthly Learning Program

BOSTON, MA--(Marketwire - November 2, 2009) - What are the odds you will be one of the unlucky ones who gets the flu this year? Book of Odds has launched "Flu Week," a fascinating look at the odds associated with the influenza virus.

Flu Week will feature six original articles by historian Dr. Kathleen Minnix and physician Dr. Meredith Sorensen, an interview with an infectious disease specialist and a guest blog post by Pulitzer Prize winner, Lawrence Wright.

In addition to providing informative and timely odds statements on the seasonal flu, this series includes an in-depth look at the 1918 "Spanish flu" epidemic, the deadliest in U.S. history, a retrospective on the 1957 "Asian flu" and a humorous look back at the first time the government set out to vaccinate the U.S. population against the H1N1 virus.

Did you know?

--  More Wisconsin residents died of the 1918 flu than were killed in
    World War I, the Korean War and the Vietnam conflict combined.
--  In one day at the height of the 1918 outbreak, over 900,000 jars of
    Vicks VapoRub were sold.
--  The use of mustard gas in World War I may have helped turn the virus
    into an unprecedented killer of U.S. troops.
--  A Boy Scout jamboree was one of the breeding grounds for the 1957 flu
--  As many as 50 million Americans came down with the 1957 flu.
--  In 2005, the deadly "Asian flu" virus was mistakenly shipped to
    unsuspecting labs worldwide.

Flu Week will tell you the odds of getting the flu (1 in 8), the odds of dying from influenza in a year (1 in 345,100), the odds a child will receive a vaccination against the flu (1 in 3.77) and the odds you will dodge the shot because the truth is you're afraid of needles (1 in 4.76).

When: Flu Week will take place November 2-6, 2009

Where: Book of Odds' flu content is available online at:

Why: Book of Odds' mission is to educate readers about risk and how it affects their daily lives. The site is updated daily with new content but will periodically feature themed content releases around major events, issues, or news stories, such as the flu season.

Contact: If you are a member of the media and you are interested in health-related odds, please contact Matt Trocchio or 617.779.1848.


Book of Odds is the world's first provider of fun, accurate, and easy-to-use information on the odds of everyday life. Its mission is to help users better understand the world around them and make informed decisions in the face of uncertainty. From the risk of being diagnosed with cancer to the thrill of parenthood, Book of Odds covers the topics people care about most and provides information relevant to the decisions they make every day.

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Contact Information

  • For More Information:
    Matt Trocchio
    SHIFT Communications
    Email Contact