Boomerang Tracking Inc.

Boomerang Tracking Inc.

December 09, 2009 14:07 ET

Boomerang Tracking Inc.: Auto Theft Apathy Is a Thief's Best Ally

Cost of vehicle theft to society remains high, Boomerang Tracking recommends that consumers take a proactive approach in combating the problem

MONTREAL, QUEBEC--(Marketwire - Dec. 9, 2009) - Boomerang Tracking Inc., Canada's leader in stolen vehicle recovery, suggests bringing the auto theft fight to consumers, encouraging them to take proactive steps, including stolen vehicle recovery solutions, to reduce vehicle theft cost.

As IBC's recent report on the Top Ten Stolen Vehicles outlines, auto theft remains big business for professional thieves in Canada. And the most common vehicles on the road are the easiest targets for opportunistic thieves.

"People rely on their vehicles to get to work, get groceries, take their families to hockey practice," comments Scott Nilson, General Manager at Boomerang Tracking, "but people don't realize how easy a target their vehicle is to a thief - and what will happen if their vehicle disappears".

Installing a vehicle recovery system enables the vehicle to be safely and rapidly recovered, preventing the vehicle from being exported overseas, possible cases of fraud and dangerous car chases. In addition, recovery systems recover the vehicle in a short time, assuring that personal belongings are often recovered.

Boomerang Tracking advocates a 'layered approach' to protecting vehicles from theft, which includes steps from common sense to installing a vehicle recovery system. Boomerang Tracking authored "Keeping Track", a consumer booklet outlining the facts, figures and best strategies for consumers to prevent their own car from becoming a statistic. The booklet is available for free download on Boomerang Tracking's website at www.boomerangtracking.com.

The need for an effective and affordable after-theft solution is clear.

"Consumers can play a proactive role in better managing risk and reduce car theft. Insurers can effectively reduce their costs of claims and re-insurance. The insured can have better access to insurance for his participation in vehicle risk management and obtain an economical benefit for doing so," said Nilson.

To date, the Boomerang Tracking devices have aided in the recovery of over 6,800 vehicles and other assets with an approximate value of over $330 million, including incidentals. In addition, approximately 36% of stolen vehicles recovered by Boomerang Tracking were equipped with an IBC-approved immobilizer device.

About Boomerang Tracking Inc.

Founded in 1995, Boomerang Tracking Inc. has quickly become a technological leader in tracking stolen property and offers a seamless solution to the ever-growing concern for the protection and recovery of stolen vehicles and other valuable assets in Canada. As a result of its success, the Company has received the endorsement of members of the insurance industry. The devices are available and installed through a network of authorized dealers in Quebec, Ontario and British Columbia. The Company's head office, research and development center and manufacturing facilities are located in Montreal, Quebec, with regional facilities located in Mississauga, Ontario. In 2004, Boomerang became a wholly-owned subsidiary of LoJack Corporation (NASDAQ:LOJN), the company that invented the stolen vehicle recovery market two decades ago and who remains the undisputed global leader in tracking and recovering valuable mobile assets. Today, Boomerang Tracking markets both the LoJack and Boomerang brand stolen vehicle recovery systems in Canada. LoJack is a registered trademark of LoJack Corporation and is used by Boomerang Tracking under license.

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