SOURCE: Experian Consumer Research

July 31, 2008 15:02 ET

Boomers Are the Fastest Growing Segment in Online Dating

NEW YORK, NY--(Marketwire - July 31, 2008) - In the era of rampant online social networking, online dating seems to have overcome its initial stigma and grown to become one of the most popular ways to meet people today. In fact, U.S. residents spent more than $500 million on online dating and personals in 2007 (1), and online dating websites are expected to double their revenues by 2012 (2).

More online dating websites are emerging alongside Match.com and eHarmony.com, so specialization is one key to an online dating website's survival (1). It comes as no surprise that there has been an increase in the number of websites catering to the 50+ demographic since the Baby Boomer Generation's activity in the online dating world has risen since 2005 (1).

Experian Consumer Research has found that Baby Boomer attitudes towards online dating have also shifted, with an increasing number of 50+ consumers agreeing that they use the Internet as a new way to socialize and meet other people.

Download the free document to view current consumer trends and attitudes towards online dating.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer™ for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

(1) http://www.wral.com/business/local_tech_wire/opinion/story/2449164/, Online Dating vs Social Networking by Noah Garrett (February 18, 2008)

(2) http://dating.about.com/od/datingresearch/qt/datinggrowth.htm, Projected U.S. Online Dating Growth 2007-2012 by Bonny Albo (February 25, 2008)

Contact Information

  • Contact information:
    Patricia Lao
    Senior Marketing Representative
    Experian Consumer Research
    600 Third Avenue | 16th Floor | New York, NY 10016
    Phone: 212.471.2881
    Fax: 212.471.2940
    Email Contact