October 22, 2009 08:45 ET

Boomi Announces Integration Widget Challenge for Dreamforce '09, Salesforce.com's User and Developer Conference

Contest Will Determine "Dream Widget" to Be Built and Offered to Cloud Computing Community for Free

BERWYN, PA--(Marketwire - October 22, 2009) - Boomi (www.boomi.com), the market and technology leader for cloud-computing integration, kicked off a contest today that invites salesforce.com customers to contribute and vote (http://dream.boomi.com) for their "dream widget" -- the integration they would most like between any third-party application and Salesforce CRM. Boomi is opening up the selection process to the salesforce.com community to decide which integration would be the most useful in today's business environment. Ideas may include anything from social media applications to enterprise software. Boomi will rapidly build the most popular selection and offer it for free to any salesforce.com customer who visits the Boomi booth (#409) at Dreamforce 2009. The contest will run from now until Oct. 30, 2009.

"We're soliciting input from the salesforce.com community to deliver the integration they feel will unleash the most potential from the Salesforce CRM for their business," said Rick Nucci, Co-Founder and CTO, Boomi. "This initiative highlights Boomi's commitment to community driven innovation, and allows us to showcase the power of our AtomSphere platform by delivering an out-of-the-box integration that solves a real business problem and can be setup in minutes."

Boomi Widgets are pre-built, easy-to-use, on-demand connections between popular business applications. The company announced the availability of its Widgets product in late July and has since enabled its partners to build and deliver integrations to applications including ADP, Ascent, Coupa, Glovia, Intuit Partner Platform, Marketo, Microsoft Dynamics GP, NetSuite, QuickBooks, Salesforce CRM, Saasu, Taleo and Zuora.

For the contest, voters can either contribute a suggested integration widget or choose between these candidates:

--  Salesforce CRM to LinkedIn -- Augment your account data by
    automatically cross-referencing your LinkedIn connections.
--  Salesforce CRM to Crunchbase -- Enrich information about your leads by
    retrieving company-specified information directly from Crunchbase.
--  Salesforce CRM to WebEx -- Automatically import webinar attendees as
    leads into the Sales Cloud.
    

Boomi has already delivered cloud-based integration that is available on salesforce.com's AppExchange. For more information about Boomi's Salesforce CRM integration solutions, visit: http://boomi.com/solutions/salesforce and vote for the Dream Widget (http://dream.boomi.com) by October 30, 2009.

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by salesforce.com's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as salesforce.com, Marketo, NetSuite, Intuit, RightNow, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. Recent Boomi awards include the SIIA CODiE for Best On-Demand Platform; the AlwaysOn East 100; the AlwaysOn Global 250; and the JMP Securities Hot 100. For more information about Boomi, visit www.boomi.com.