SOURCE: Cameron Johnson Enterprises

November 01, 2006 08:00 ET

BoostCSI™ Has Sales Secret for Car Dealers: Don't Let Past Customers Get Away

Affordable New Online Service Guarantees Repeat Business for Car Dealerships by Staying in Touch With Past Buyers

ROANOKE, VA -- (MARKET WIRE) -- November 1, 2006 -- Auto dealerships and their sales staffs have heard it for years now: Success in the car business isn't about sales, it's about relationships. Yet remarkably, nine out of ten dealerships never contact their previous customers. Considering that communication is the essence of a good relationship, why don't dealerships do a better job of reaching out?

As it turns out, most dealers are simply too busy to keep up with what could be their best single source of new business. To solve this problem, celebrated Internet entrepreneur Cameron Johnson has created a new online service called BoostCSI. Simply put, BoostCSI guarantees auto sales for car dealers not by generating new prospects, but by strengthening bonds with people who already have had a positive experience with the business.

"Finding and selling new customers is the most expensive way there is to generate sales," notes Johnson, a business wunderkind who has founded over a dozen successful online businesses and has been featured in such national publications as Time, Newsweek, Business Week, and USA Today. "Most car dealers don't take advantage of the immense value that resides in their current customer list. For just pennies per customer, BoostCSI reinforces the dealer's goodwill -- not only encouraging repeat sales, but also stimulating referrals and word-of-mouth."

BoostCSI builds on the success of AutoCertificate.com, a Johnson enterprise used by hundreds of dealerships across the U.S. Johnson, who grew up in his family's auto business, realized that dealers needed a reliable, inexpensive way to maintain ongoing contact with past buyers. BoostCSI accomplishes this valuable task using both email and voicemail; in return, only a bare minimum of effort is required from the dealership's sales staff.

Fraction of the Cost

Once a dealer signs up for BoostCSI, a subscription-based Internet service, it is given access to a personalized secure online portal where customer data can be uploaded. Dealers using ADP or Reynolds & Reynolds to maintain their customer records can obtain an additional benefit via BoostCSI's Platinum Package subscription, which enables initial data from these databases to be uploaded directly.

That's all there is to it. BoostCSI handles the rest, sending customers an automatic, personalized "thank you" email immediately after the sale is made. Seven days later the customer is invited to take an online survey, with results automatically tabulated and returned to the dealer for review.

But the contact doesn't stop there. BoostCSI periodically contacts the customer on special occasions such as birthdays and anniversaries, wishing them well and reminding them of their positive experience with the dealer. The service also offers a voice broadcast option that calls customers with voicemail messages. "Most direct mail doesn't get opened, but everyone listens to their answering machine," notes Johnson. "Between email and voicemail, we can provide a friendly, ongoing channel of communication with past customers for less than one-third the cost of direct mail."

Choice of Packages

BoostCSI is available in three service packages. The Platinum Package, a best value at $899 per month, enables dealers to input an unlimited number of customer records each month as well as a full menu of services including:

--  Customer search;
--  Outgoing email to individual customers;
--  Automatic email for birthdays, anniversaries, thank-yous and more;
--  Ability to schedule future emails;
--  Outbound marketing to customer base according to purchase date,
    vehicle owned, salesperson and more;
--  Email and customer reporting;
--  Email templates;
--  Sales and service surveys;
--  FREE photo upload tool with FREE digital camera, enabling sales people
    to take and send a photo of the customer and their new car, suitable for
    forwarding to family and friends.
    
BoostCSI's Gold Package, priced at just $799/month, includes all aspects of the Platinum version except the ADP/Reynolds & Reynolds option, and limits uploads to 500 customers per month. The Silver Package, at only $699/month, BoostCSI's least expensive service option, includes all Gold Package features with the exclusion of the camera and photo upload tool.

To celebrate its new service, BoostCSI is offering a free, limited-time free setup offer. A free, automated 10-minute presentation about the service is available by calling 1-800-495-0175; for additional information about BoostCSI, log on to www.boostcsi.com.

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