Equal Design Group

Equal Design Group

February 18, 2010 13:00 ET

Boutique Design Firm Teams Up on Ontario Pavilion at the Olympics

Equal Design Group Collaborates With Major Construction, Architectural and Planning Firms on Province of Ontario's Official Presence at 2010 Winter Games in Vancouver

RICHMOND HILL, ONTARIO--(Marketwire - Feb. 18, 2010) - Ontario House is the result of a unique collaboration between established architectural, construction and consulting firms and Equal Design Group (Equal), a dynamic and versatile creative agency.

Equal invited Hariri Pontarini Architects (HPA) and Lord Cultural Resources and Planning (LCR) to join a consortium to bid on-and then secure-an Ontario Ministry of Tourism contract to design, build and manage the province's official presence at the 2010 Olympiad. Construction of the building, open throughout the Olympic games, was managed by Ellis Don and built by Nussli.

"As a boutique design agency, we valued this unprecedented opportunity to collaborate with such a prominent roster of firms, to present ourselves on a global stage and to proudly represent our home province at the Olympic Games," said Adam Berkowitz, co-founder, President and Creative Director of Equal Design Group. "The process was invigorating; in true Olympic spirit, we stretched ourselves to new limits and achieved great results through team work."

Please see images of the pavilion here: http://equaldesigngroup.com/exhibits-spaces.php?0

Inspired by the raw power and natural beauty of Niagara Falls, the curvy facade of the building is clad with rows of shimmering white and blue rope. Ontario's finest foods, micro-beers, wine, entertainment and technology are showcased inside, all promoting the provincial message "There's No Place Like This!"

Equal Design Group collaborated with HPA on the pavilion's architectural concept and material research and with LCR on the interior and exhibit design, visualization and planning. Prior to the pavilion's construction, Equal created the final interior renderings to demonstrate exactly how the space would appear.

Based in Richmond Hill, Ontario, Equal Design Group is a boutique business-to-business design agency. The firm utilizes a highly collaborative process to design and produce branded trade show exhibits, retail displays and packaged products. The company is founded on the principle that successful design relies equally on creativity and commerce. Its mission is to seek out exciting business opportunities in which it can succeed though cutting edge creativity.

For more information about Equal Design Group, please visit: www.equaldesigngroup.com

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