SOURCE: Bowne & Co., Inc.

November 07, 2007 08:35 ET

Bowne Acquires Digital Print Business From Alliance Data

Complementary Services and Client Base Expand and Strengthen Bowne's Marketing and Business Communications Capabilities

NEW YORK, NY--(Marketwire - November 7, 2007) - Bowne & Co., Inc. (NYSE: BNE), a leader in shareholder and marketing communications services, today announced it has acquired ADS MB Corporation (Alliance Data Mail Services), an affiliate of Alliance Data Systems Corporation (NYSE: ADS). Terms of the purchase price were not disclosed. Bowne expects the transaction will be accretive to its 2008 results.

"This acquisition is a natural fit for Bowne," said David J. Shea, Chairman, President and Chief Executive Officer of Bowne. "As we've said for some time, we'll pursue strategic, bolt-on acquisitions to accelerate our growth in marketing and business communications, and support our strategy to grow non-transactional revenue."

With annual revenue expected to be $36 million, Alliance Data Mail Services provides personalized customer communications and intelligent inserting and commingling capabilities to its clients in the financial services, healthcare, retail, government and utilities industries. It also provides clients with advanced technology tools that enable the monitoring of a project's status and reporting in real-time.

"We are pleased that Mail Services will now be a part of a business where its key competencies and services more closely align with its parent company," said Alliance Data Chairman and Chief Executive Officer Mike Parks. "As Alliance Data continues to strengthen its position as the premier provider of high value-added transactional-based marketing and loyalty programs, our Mail Services business was no longer viewed as core to that strategy. Additionally, this transaction will free up capital and cash flow, which adds to our confidence, both in achieving our growth plan and in maintaining strong cash flow metrics to support our new capital structure as we continue our process of becoming a private company once again."

With facilities in Dallas, Texas, Alliance Data Mail Services will be integrated into Bowne's existing distributive print network, which includes digital and offset printing, binding, mail services and fulfillment capabilities.

About Bowne & Co., Inc.

Bowne & Co., Inc. (NYSE: BNE) provides financial, marketing and business communications services around the world. Dealmakers rely on Bowne to handle critical transactional communications with speed and accuracy. Compliance professionals turn to Bowne to prepare and file regulatory and shareholder communications online and in print. Marketers look to Bowne to create and distribute customized, one-to-one communications on demand. With 3,200 employees in 60 offices around the globe, Bowne has met the ever-changing demands of its clients for more than 230 years. For more information, please visit www.bowne.com.

About Alliance Data

Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America's most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data's brands include AIR MILES®, North America's premier coalition loyalty program, and Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its website, www.AllianceData.com.

Contact Information