SOURCE: Brainshark

October 01, 2007 14:51 ET

Brainshark CEO Joe Gustafson to Discuss Building a Successful SAAS Business at the 2007 Software Business Conference

Gustafson to Present on Tuesday October 2, 2007

WALTHAM, MA--(Marketwire - October 1, 2007) -

-- Brainshark, Inc. today announced CEO and Founder, Joe Gustafson will be presenting at the upcoming Software Business Conference on Tuesday October 2, 2007.

-- Gustafson will discuss best practices for building and growing a successful SaaS business including the critical elements to consider when marketing, selling and servicing offerings among an evolving customer culture.

-- An entrepreneur with over 25 years of business management experience, Gustafson has lead Brainshark to become one of the fastest growing SaaS companies. In the first half of 2007, the company's Sales grew at 84% over the prior year.

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-- To read a sneak preview of Joe's presentation please click here.


Attributed to Joe Gustafson, CEO and Founder, Brainshark, Inc.

-- "SaaS has gained popularity over the past 18 months based on its ability to provide proven, valuable benefits to businesses of all sizes. However, it is not enough for companies to place a SaaS moniker on their products and services and expect a windfall. Instead they must understand the nuances of providing such offerings in order to successfully grow and maintain a SaaS business in today's competitive environment."

About Brainshark

Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations -- available on demand. More than 600 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment.

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