Molson Coors Canada

Molson Coors Canada
Vancouver 2010 Official Supplier

Vancouver 2010 Official Supplier

January 14, 2010 14:39 ET

Brewery Lighting up to Celebrate 2010 Winter Games Fever in Montreal

Molson Coors, Official Supplier to the Vancouver 2010 Olympic and Paralympic Winter Games

MONTREAL, QUEBEC--(Marketwire - Jan. 14, 2010) - To stir enthusiasm during the lead-up to the launch of the Vancouver 2010 Olympic and Paralympic Winter Games, Molson Coors will be inaugurating a spectacular video presentation on a main exterior facade of the brewery (at Notre Dame East and Papineau) beginning this evening. Boasting an image of almost 140 feet high, this unique, larger-than-life video will be projected each evening continuously from sundown to sunset until March 2010.

Some two minutes in length, the video features a mix of iconic symbols of Montreal, images of athletes and winter sports scenes, and has been designed to bring the 2010 Winter Games closer to home and boost Montrealers' interest in this event. Additionally, a giant countdown will display the number of days remaining prior to the opening of the Vancouver 2010 Olympic Winter Games on February 12th.

"As an Official Supplier to the Vancouver 2010 Olympic and Paralympic Winter Games and loyal supporter of Team Canada, Molson Coors seeks to fuel fervour for this global sporting event among Montrealers in a decidedly spectacular fashion! Through this initiative, we aim to demonstrate our support for our local athletes while reinforcing our partnership with the 2010 Winter Games," stated Melanie Robitaille, coordinator for this special project.

With this event of international magnitude fast approaching, Molson Coors is proud to contribute to raising Canada's profile on the world stage and to salute the talent of the thousands of participating athletes ranked among the best in the world.

"We are proud to have Molson Coors on our team as we prepare to celebrate the 2010 Winter Games in grand Canadian style. This giant video presentation is a great way to rally Montrealers and to allow them to express their pride and enthusiasm in the days leading up to the opening of the Vancouver 2010 Olympic Winter Games," underscored Andrea Shaw, Vice President, Sponsorship Sales and Marketing with the Vancouver Organizing Committee of the 2010 Olympic and Paralympic Winter Games (VANOC).

About Molson Coors Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast to coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

Contact Information

  • Source: Molson Coors Canada
    Morin Public Relations
    Alexandra Graveline
    514-289-8688, extension 229