SOURCE: Briggs Medical Service Company

Briggs Medical Service Company

April 12, 2010 09:03 ET

Briggs Introduces Retail Packaging for Professional Foot Care Line

Exclusive Stein's Line Made Available to DME Dealers for the First Time

WAUKEGAN, IL--(Marketwire - April 12, 2010) -  Briggs, a leading provider of high quality healthcare products, today announced the availability of its Stein's foot care line in new retail packaging designed exclusively for DME dealers. Stein's is a market-leading line of professional quality foot care products previously sold exclusively to podiatrists and professional football, baseball, and basketball teams. The line features twenty-three products designed to reduce pain and discomfort associated with common foot ailments.

Stein's has been prominent in the podiatry market for over eighty years and this is the first time the brand has entered the retail foot care market. "For 47 years I have trusted using Stein's products on my patients to provide relief for a variety of common foot ailments. The products exhibit the highest level of quality that cannot be found anywhere else," said Martin M. Becker, DPM - Past President Missouri Podiatric Medical Association.

With an increased demand for easily accessible professional grade foot care products, there was an opportunity to bring the average consumer these products at an affordable price. Stein's is unique compared to the competition because it is the first foot care supplier to take what is sold at the doctor's office and the professional sports trainer and make it available to the retail market.

The modern, vibrant packaging calls attention to the product material -- felt, foam or insole -- with a visual color-coded system and predominately states the ailment it will ease on the front of the package. The collection of foot care products includes:

  • Corn Pads: 1/8" Adhesive Felt, 9/pack; Reusable Non-Adhesive Felt, 2/pack; 1/8" Adhesive Foam
  • Bunion Pads: 1/8" Beveled Adhesive Felt, 6/pack; 1/8" Adhesive Foam, 6/pack; Non-Adhesive Felt, 2/pack
  • Moleskin Pads: 3-1/2" Kidney Adhesive, 9/pack
  • Moleskin Sheets: 2" x 3" Adhesive, cuts to any shape, 2/pack
  • Buttress Pads: Non-Adhesive Felt, 2/pack
  • Toe Correctors: Cotton Blend, 2/pack
  • Toe Separators: Multiple Non-Adhesive Foam, 2/pack; Soft Toe 1/4" Non-Adhesive Foam
  • Tube Foam: One each of 5/8", 3/4", 1"
  • Heel Pads: 1/2" Non-Adhesive Foam; 1/4" Adhesive Foam
  • Meta Pads: 1/8" Beveled Adhesive Felt, 6/pack
  • Callus Pads: 1/8" Beveled Adhesive Felt, 6/pack
  • Super Soft Insoles: Men's Small (8-9), Men's Medium (10-11), Men's Large (12-13), Women's Small (6-7), Women's Medium (8-9), Women's Large (10-11), 1 pair/pack

In conjunction with the retail foot care introduction, Briggs is offering DME dealers retail solutions including several foot care planograms with pre-picked product selections that offer significant profit margins.

About Briggs Medical Service Company

Briggs Medical Service Company is a leading supplier to more than 50,000 customers in the senior care, home care, acute care, physician, dealer, healthcare professional, and retail markets. Briggs produces and distributes more than 10,000 products including durable and disposable medical supplies, proprietary medical forms and documentation systems, medical charts, and education and reference materials. The company has extensive international production capabilities and serves customers on five continents. For more information about Briggs, visit www.BriggsCorp.com or call 800.247.2343.

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