SOURCE: BrightEdge Technologies

BrightEdge SEO Platform

August 24, 2010 08:00 ET

BrightEdge Partners With SEOmoz to Show Marketers Backlink Strategies That Work for Their Competition

BrightEdge Connect Integrates Linkscape's 450 Billion Links to Give Marketers a Competitive Advantage in Organic Search

SAN MATEO, CA--(Marketwire - August 24, 2010) -  BrightEdge, the leader in enterprise-class search engine optimization platform (SEO Platform) solutions, today announced the integration of SEOmoz's Linkscape index of 450 billion links to provide marketers with the exact backlinks that their competition uses to rank above the fold in organic search results. By tying together SEO and backlink performance information, marketers can now easily identify and focus on proven backlink strategies to improve organic rankings and thus increase the revenue generated by their top keywords.

Search engines rely heavily on backlinks to determine which pages to display first when keywords and phrases are searched for online. Linkscape, which powers popular tools such as SEOmoz's Open Site Explorer, provides data on over 450 billion links from 50 billion pages across 290 million domains and is considered the industry's de facto source for backlinks and anchor text data. This web crawl data from Linkscape now integrates into the BrightEdge SEO Platform seamlessly using BrightEdge Connect. The combined BrightEdge/Linkscape solution provides one-click access to detailed backlink information, allowing marketers to focus on the most promising backlink strategies for driving revenue.

"We are excited to be working with BrightEdge on the close integration of our products," said Rand Fishkin, CEO and co-founder, SEOmoz. "Now Fortune 1000 SEO managers can instantly leverage Linkscape information to improve keyword rankings and drive organic search revenues. This partnership is a testament to the spirit of openness we both share within our industry, and we look forward to strengthening our relationship with BrightEdge in the months to come."

"BrightEdge is continuing to lead the SEO marketplace with innovative initiatives and partnerships," said Jim Yu, CEO, BrightEdge. "First, we made SEO as easy to manage as paid search. Then we brought SEO into the executive suite. Now, we are transforming how marketers can leverage legitimate backlink information to turn organic search into a top revenue-producing marketing channel. We are thrilled to be partnering with SEOmoz on this industry-leading initiative." 

Announced in August, BrightEdge Connect seamlessly combines SEO metrics such as rankings, backlinks, and coverage from the BrightEdge SEO Platform with key business indicators such as purchases, visits and conversions from existing web analytics. To find out more about BrightEdge, BrightEdge Connect, and the integration with SEOmoz, or for any questions, please contact BrightEdge at: www.brightedge.com/contact-form

About SEOmoz
SEOmoz provides companies and individuals around the world with online tools and tutorials to help with their Internet marketing and search engine optimization needs. Our goal is to provide exceptional software and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. For more information, please visit www.seomoz.org

About BrightEdge
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. For more information, please visit www.brightedge.com.

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