SOURCE: BrightLine iTV Marketing Specialists

June 11, 2007 11:41 ET

BrightLine Secures Its Lead in Interactive Television

NEW YORK, NY--(Marketwire - June 11, 2007) - BrightLine iTV Marketing Specialist announced today that it has filed a patent on a novel method and software for optimizing the results of interactive TV in advertising.

Amidst increasing market demand for its unique expertise in digital television campaigns, BrightLine has now developed a means of establishing a brand's two-way TV dialogue with target audiences. The proprietary solution will guide marketers and their agency partners on constructing and implementing the full range of digital TV ad campaigns.

Exclusively focused on interactive television since its inception, BrightLine's intellectual property strategy contributes to its position as a leader in the interactive television marketing space.

"An essential piece of BrightLine's unique and highly specialized marketing approach is now in place," said the company's CEO, Jacqueline Corbelli.

About BrightLine iTV Marketing Specialists

BrightLine plays the unique role in the television advertising industry of helping companies build a seamless two-way dialogue with consumers, who are rapidly integrating the use of digital devices into their lifestyle. The company is at the forefront of creating and implementing personalized, two-way TV connections between brands and consumers.

BrightLine provides both strategic and tactical know-how to companies of all types on how to integrate interactive and on-demand television experiences into their marketing efforts.

BrightLine was named "Admaker to Watch in 2007" by the Wall Street Journal.

For more information, visit www.brightlineitv.com or call Joanna Hall, (212) 209-3990.

Contact Information

  • Contact:
    Joanna Hall
    (212) 209-3990