SOURCE: BrightLine Partners

January 08, 2008 09:14 ET

BrightLine Wins Emmy Award

LAS VEGAS, NV--(Marketwire - January 8, 2008) - BrightLine iTV Marketing Specialists was awarded with the prestigious Technology and Engineering Emmy at the International Consumer Electronics Show in Las Vegas, last night. The New York-based marketing and communications firm received two nominations in the category and was awarded the Emmy for outstanding achievement in its innovative design of AXE's "Boost your ESP" campaign, created for Unilever U.S.

The win highlights BrightLine's distinction in the marketplace as the leader in transforming TV advertising into an interactive experience for consumers. Since it was named Admaker to Watch by the Wall Street Journal almost one year ago to the day, BrightLine has launched nine groundbreaking digital television campaigns raising their total to over 30, doubled their client roster, and announced the patent filing of the company's proprietary design methodology and software.

"It's been very exciting and deeply gratifying to deliver TV experiences that satisfy consumers' growing appetite for interacting with content and raise the bar on ad effectiveness for marketers," said BrightLine CEO Jacqueline Corbelli.

About BrightLine iTV Marketing Specialists

BrightLine iTV Marketing Specialists is a design services and technology firm that creates and implements custom-designed interactive ad experiences on television. A sole provider in the marketplace, the company brings its unique viewer-centric interactive TV design expertise to companies of all types.

BrightLine is the market leader in transforming TV advertising into an interactive experience. The company's groundbreaking work in iTV has been recognized for two consecutive years by the National Academy of Television Arts and Science, generating 3 Emmy nominations and one award; BrightLine was also named Admaker to Watch in 2007 by the Wall Street Journal.

For more information on BrightLine, visit www.brightlineitv.com or call Joanna Hall, (212) 209-3990.

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