SOURCE: Brightidea, Inc.

Brightidea, Inc.

April 27, 2010 08:00 ET

Brightidea Powers First Open Innovation Program by UNC'S Kenan-Flagler Business School

Brightidea's WebStorm Solution to Drive Innovation at UNC Kenan-Flagler

SAN FRANCISCO, CA--(Marketwire - April 27, 2010) -  Brightidea, the leader in on-demand innovation management, today announced that the University of North Carolina at Chapel Hill's Kenan-Flagler Business School has launched an open innovation program powered by the company's WebStorm solution. The ultimate goal goes far beyond the enhancement of existing programs and identification of new opportunities to provide leadership development, to setting a precedent for the way universities teach, promote, and foster innovation.

UNC Kenan-Flagler will use the WebStorm program to engage students, faculty, and alumni and gather their ideas to fuel continued innovation in its leadership development programs.

"Innovation is critical to every major enterprise and for UNC Kenan-Flagler that entails innovations in learning and research," said Jean Morton Elia, associate dean for strategy and administration. "It is a natural for us to launch this first of many initiatives to generate ideas for innovative approaches to leadership development at UNC Kenan-Flagler."

"Mastering the fundamentals of innovation is an absolutely critical skill for leaders in the 21st century," said Matthew Greeley, CEO of Brightidea, Inc. "UNC's Kenan-Flagler Business School is creating real hands-on experiences where participants directly experience the challenges and thrills of disrupting the status quo. In so doing, UNC Kenan-Flagler will further define and develop the methodology and best practices used by tomorrow's leaders, today."

Brightidea's WebStorm is a fully customizable, turn-key solution that can power both public and private education-related innovation campaigns for all types of colleges and universities. For more information on pricing and features, contact a Brightidea Representative.

About Brightidea
Brightidea is the market leader in On-Demand Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea platform is a flexible, scalable, and standards-based system that provides end-to-end tracking of the innovation process from concept through to realization. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA. For more information, please visit

Copyright © 2010 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Contact Information

  • Media Contacts:
    Janelle Noble
    Brightidea, Inc.
    (646) 502-7916
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