SOURCE: Chick-fil-A

January 16, 2008 09:00 ET

Brighton's First Chick-fil-A Restaurant Opening Jan. 17

Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant

DENVER, CO--(Marketwire - January 16, 2008) - Chick-fil-A®, the nation's second-largest chicken restaurant chain, will award those willing to wait in line for the opening of the new stand-alone restaurant in Brighton on Jan. 17 by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 2035 Prairie Center Pkwy. in Brighton. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Jan. 17 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

Launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona, the First 100 Fans promotion continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," said Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings. "Almost five years later, we've given away more than $7 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."

Chick-fil-A grand openings attract raving fans from around the country with some traveling many hours and hundreds of miles from several states away to take part in the festivities.

Vickie Halbritter has been selected as the franchised Operator of the new Brighton Chick-fil-A restaurant. Halbritter worked for five years at the stand-alone Chick-fil-A restaurant at Park Meadows in Lone Tree before being given the opportunity to run her own Chick-fil-A restaurant in Brighton.

"Since its first chain restaurant opened more than 40 years ago, Chick-fil-A has become synonymous with freshly prepared food and 'my pleasure' customer service," said Halbritter. "My team and I are eager to continue that legacy at our new Brighton location."

The Chick-fil-A in Brighton features a 4,227 square-foot interior that seats 134 and features warm colors and wood accents as well as an indoor play area for children that includes an interactive section for toddlers.

With more quick-service customers saying they favor the ease of drive-thru service, Chick-fil-A's award winning drive-thru offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

QSR® magazine's 2007 Best in Drive-Thru in America Survey found Chick-fil-A top-ranked with a 95 percent score in order accuracy, a category that remains the most important service criteria for drive-thru customers. With a majority of survey participants saying service speed is second only to order accuracy, Chick-fil-A finished second in service speed among chains with more than two cars in the drive-thru. Chick-fil-A has been recognized among the winners of the annual industry survey for six consecutive years.

Truett Cathy developed the original Chick-fil-A boneless breast of chicken sandwich in his 24-hour Dwarf House® diner near Atlanta in the early 1960s. The sandwich became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. The chain has grown to more than 1,360 locations in 37 states and Washington, D.C.

About Chick-fil-A, Inc.

Chick-fil-A, Inc. reached $2 billion in sales in 2006 for the first time and ended the year with system-wide sales of $2.274 billion (2007 sales figures are not yet available). These figures reflect a 15.16 percent increase over the chain's 2005 performance and a same-store sales increase of 8.52. It is the 39th consecutive year of sales growth for the chain which plans to add more than 90 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174

    Vicki Myles
    CP Communications Inc.
    Email Contact
    602.743.0315 (cell)