SOURCE: Brijit

November 15, 2007 11:05 ET

Brijit Unveils Brijit Index, Spotlighting Most Popular Long-Form Print, Broadcast and Online Features

Weekly Index Focuses on Quality Content From Top-Tier Sources

WASHINGTON, DC--(Marketwire - November 15, 2007) - Brijit today unveiled the Brijit Index, a weekly report on the most popular print, broadcast and online features, culled from more than 75 of the world's best and most trusted sources.

Brijit aggregates quality long-form content and offers readers 100-word abstracts produced by a unique and extensive network of writers and editors. Each abstract provides a summary, review, and rating, along with a link to the underlying content. Visitors to www.brijit.com will find abstracts from more than 75 sources, including The New Yorker, Harvard Business Review, "The Colbert Report," Slate, The New Republic, "60 Minutes," The Wall Street Journal, and Popular Science.

Unlike automated news aggregators, content delivery feeds, and unedited community-driven services, Brijit addresses the need for a concise and convenient review of long-form content -- everything from articles in scientific journals to Playboy interviews, from broadcast news reports to online features in national daily newspapers.

The Brijit Index reflects the choices of Brijit's growing community of smart readers and writers, and spotlights the most popular features and articles from the past seven days.

"We believe the Brijit Index will serve as a unique indicator of the issues, ideas, and stories capturing the imagination of a particularly well-read and well-informed community," said Brijit Founder and Editor-In-Chief Jeremy Brosowsky. "This weekly report also reinforces the benefits Brijit delivers -- for busy people who appreciate quality journalism, for the writers who review these pieces, and for the content producers who want to extend their reach to new and larger audiences online."

"What's most striking about this week's Brijit Index is the wide range of topics these features cover -- from the sport of heliboarding to the Bush presidencies," said Brosowksy. "The diverse nature of these features, and the variety of sources from which they're drawn, speaks to the value Brijit can add for people. We're like a well-read friend who leads you to that can't miss article or program that you might otherwise never find."

These are the most popular pieces on Brijit for the week ending Nov. 14:

1. What Teen Girls Are Made Of -- Salon, article by Carey Dunne et al., Nov. 7, 2007 -- Salon excerpts four pieces from Red, a new anthology of short stories and essays written entirely by teenage girls. While the title could indicate a stream of boo-hoo MySpace rants and "LOL"s, what follows is a series of universal accounts related with funny, morbid, and even obsessive inner monologue.

2. Lost in Translation: 20 Good Books Made Into Not-So-Good Movies -- The A.V. Club, Nov. 5, 2007 -- Hundreds of titles could adorn this list of page-to-screen flops, and the AV Club falters in undertaking such a daunting task. They include some legendary duds, but the misses outweigh the hits. For example, The Grinch makes the cut instead of the more repulsive Cat in the Hat.

3. Chairlifts Are for Sissies -- The New York Times Magazine, article by Josh Dean, Oct. 28, 2007 -- This article focuses on the sport of heliboarding, in which snowboarders can explore entire mountain ranges via helicopter. Dean details his first experience in the snowy realm and inspires confidence as his initial apprehension fades and he rides with relative ease and comfort.

4. Waterboarding Is Not Simulated Drowning -- It Is Drowning -- Salon, article by Malcolm W. Nance, Nov. 9, 2007

5. Unconventional Crude -- The New Yorker, article by Elizabeth Kolbert, Nov. 12, 2007

6. 5 Myths About Art, Age and Genius -- The Washington Post 'Outlook,' article by David W. Galenson, Nov. 11, 2007

7. If You Film It...: 21 Good Books That Need to be Great Films, Like Now -- The A.V. Club, Nov. 7, 2007

8. Battle Of The Bushes -- Salon, article by Craig Unger, Nov. 7, 2007

9. The New Financial Heavyweights -- BusinessWeek, article by Jack Ewing, Nov. 12, 2007

10. 10 Questions for Anthony Bourdain -- Time, article by Nathan Thornburgh, Nov. 12, 2007

About Brijit:

Brijit aggregates the world's best features, articles and other long-form content, offering concise, qualitative abstracts of 100 words or fewer. Using a unique combination of user-generated content and more traditional editorial control, Brijit's staff and contributors summarize, review, rate and link to each entry. Brijit is consistently expanding its network of writers and editors and adding new content sources to its website, www.brijit.com. The company is headquartered in Washington, D.C., with a development team based in Silicon Valley, and taps into a global network of writers.

Note: All trademarks mentioned are the property of their respective owners.

Contact Information

  • Media Alert:

    Brijit founder Jeremy Brosowsky is available for interviews about Brijit
    and the Brijit Index. To arrange for an interview, contact:

    Tim Allik
    Topaz Partners
    Tallik@topazpartners.com
    781-404-2410