SOURCE: Brite-Strike Tactical Illumination Products, Inc.

November 03, 2009 09:39 ET

Brite-Strike Tactical Illumination Seeing Results From European Growth Initiatives

KINGSTON, MA--(Marketwire - November 3, 2009) - Brite-Strike® Tactical Illumination Products, Inc. (PINKSHEETS: BSTK) announced today that it is already making sizable inroads into the European Tactical Flashlight market.

"We are very pleased with the progress we are making in just a short amount of time in over 20 countries in Europe," said Mr. Bushee, President of Brite-Strike. "The President of Brite-Strike Europe, Philip Pinol, who is in the US, attending Brite-Strike strategy meetings, has kicked off a multi-prong strategy which, he believes, could lead to European sales alone next year becoming double our entire sales totals for 2009," said Mr. Bushee.

"The strategy involves entrance into the key European catalogs for flashlight sales, trade shows, and actual penetration of the potential 23,000 retail establishments that could sell our products," said Mr. Pinol "To this end, the Company's product line has been placed into three major European catalogs, with combined initial mailings of almost 500,000 pieces, as well as follow-on mailings, that are the foremost catalogs for selling to the government and retail market. The Company has just returned from the International Traffic Trade Show in Madrid, Spain, which resulted in the first orders received from that country, and the Company will attend Europe's largest defense trade show, Milipol, on November 17-21, which is expected to result in significant new business. In addition, the Company has created a unique array of pre-loaded, full-line display cases that Company believes could be in up to 20% of the 23,000 retail establishments it has targeted throughout Europe within the next 18 months," said Mr. Pinol.

"These high end brushed aluminum display cases are a fitting way to showcase our professional flashlights, and have been a big hit in Europe," said Mr. Bushee. "We have resisted putting our professional lights in clamshell packaging, as it is impossible for a purchaser to understand why are lights are so different from basic flashlights. You would never put a Rolex watch in a clamshell package, and we will not do this with our professional tactical lights," stated Mr. Bushee.

Brite-Strike US will rollout the display showcase program at the January SHOT Show in Las Vegas.

Anyone wishing to find out more information on the Company or its products is invited to visit the Company's website at www.brite-strike.com. Brite-Strike is also the principal corporate sponsor of STOP AOW, Stop Assaults on Women, www.stopaow.org.

About Brite-Strike Tactical Illumination Products, Inc. (PINKSHEETS: BSTK)

Brite-Strike Tactical Illumination Products, Inc. was developed by two police officers to create world-class tactical LED flashlights with features that police officers and citizens can use as a non-lethal means of defense. These lights utilize intense, white light, in a high, low or strobe setting, which can distract, and disorient attackers, while causing no harmful side-effects. Brite-Strike is committed to using the latest technology, world-class components, and highest design and manufacturing standards, so that consumers can rely on Brite-Strike products when they are needed. The company's Tactical Blue-Dot Series meets or exceeds military specs of armed forces around the globe and are deemed almost indestructible. For more information on the Brite-Strike product line, please visit: http://www.brite-strike.com. Law Enforcement and military personnel are eligible for discount pricing. Contact Customer Service at customerservice@brite-strike.com or (781)585-5509 for further details.

Forward-Looking Statements:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

Contact Information

  • Contact Information:

    Jack Lennon
    (774) 994-2709