Family & Friends Railcard

Family & Friends Railcard

July 28, 2009 03:00 ET

British Is Best for Hols Say Kids

TRADITIONAL BUCKET AND SPADE BEATS PRICEY THEME PARKS AND OVERSEAS TRIPS

LONDON, UNITED KINGDOM--(Marketwire - July 28, 2009) -

Editors Note: A photo is included with this press release.

Forget expensive family holidays abroad or costly theme parks - British schoolchildren are happiest when visiting the seaside with their parents, according to new research issued today.

The majority of children quizzed in the nationwide poll say the best bit about family holidays is being with mum and dad, while a similar number say traditional holiday destinations such as beaches are their favourite, the findings by Family & Friends Railcard reveal.

And according to the schoolkids, the best three things about holidaying in the UK are traditional British activities (named by 76% of those polled), British beaches (73%) and British food (53%).

The research by Family & Friends Railcard also reveals:

- Around six out of ten children (59%) rate the British seaside as the place they most like to visit when on holiday with mum and dad

- Over seven out of ten (71%) say the most important factor when choosing a holiday destination is what they are going to DO rather than WHERE they are going

- Over two thirds (67% ) say visiting new places with their family is one of the best things about a holiday, and

- Three out of five (60%) rate spending time with mum and dad as among the best things about going on holiday...although not having to go school was top choice at 74%

Andrew Robertson, Head of Marketing for Family & Friends Railcard, comments: "We all seem to think that taking our children to lavish locations gives kids an invaluable 'experience of a lifetime' which they'll remember for the rest of their lives.

"But our research shows that children are happy to holiday in the Britain - and one of their biggest wishes is simply to spend time with mum and dad."

More than half of the children surveyed (53%) state that Britain is their preferred holiday destination but when asked where they had visited, 68% had never been to the Cotswolds, 54% had not visited the Lake District and 63% had not been to Edinburgh.

This is not surprising given that the research by Family & Friends Railcard reveals that the children's parents' knowledge of the UK is fairly dire. Of the British adults questioned, 29% had never visited Scotland and 21% had never visited Wales. Almost half, 46%, had not been to the Cotswolds and 31% have never been to Blackpool. Worryingly, 47% of British adults do not know where Hadrian's Wall is showing a shocking lack of knowledge about our own country.

Despite this, the survey shows that this year, 57% of Brits intend to follow the much publicised trend and 'staycation' in the UK, mainly due to cost rather than any great love of our own country. Hopefully staying in the UK will help boost knowledge of the UK both among our adults and children.

Andrew Robertson adds: "Our new Mum Take Me Here competition is asking kids to nominate their best days out by train so that we can create a unique tool written by children to help parents and kids find amazing places to visit in Britain and help reclaim the UK for Brits."

To enter the Mum Take Me Here Competition and win Pounds Sterling 1,000 to spend on a family holiday in the UK, children under 16 should enter their best family day out by train at www.familyandfriends-railcard.co.uk/mumtakemehere. Three overall winners will be chosen. The Mum Take Me Here website will feature a selection of days out across Britain which parents and kids can use as a resource to plans trips by train. All of the days out will have been nominated by children and will therefore be perfectly suited for kids and their families.

Notes to editors:

- Research was carried out by Lightspeed Research on 1,000 adults and 494 children. All figures, unless otherwise stated, are from Lightspeed Research. Total sample size was 1,000 adults and 494 children aged 8 to 14. Fieldwork was undertaken between 27th May - 1st June 2009. The survey was carried out online.

- Partners for Family & Friends Railcard currently include: Crowne Plaza, Holiday Inn, Express by Holiday Inn, Ramada Jarvis, YHA, Bella Italia, Caffe Uno, Days Out UK, LoveFilm, Toptable

- A Family & Friends Railcard is for anyone travelling with children aged 5 to 15

- Visit www.railcard.co.uk for more information

- All Railcards cost Pounds Sterling 26.00 and can be purchased online or at your local station ticket office

To view the accompanying photo, please visit the following link: http://www.marketwire.com/library/20090724-ffr800.jpg.

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