SOURCE: BroadSoft, Inc.

October 17, 2007 06:00 ET

BroadSoft and IPLAN Team Up to Introduce Leading Hosted Voice Services in Argentina

Latin America's First Telecom Company With IP Technology Adopts the BroadWorks Platform to Target Small and Medium Enterprises

BUENOS AIRES, ARGENTINA and PHOENIX, AZ--(Marketwire - October 17, 2007) - BROADSOFT CONNECTIONS 2007 -- BroadSoft, Inc., a leading provider of VoIP application software, announced today at the BroadSoft Connections 2007 Executive Users Conference that IPLAN, a telecom company in Argentina providing telephone, Internet, data transmission and added value services, has selected the BroadSoft® BroadWorks® VoIP application platform to deliver services to Argentina's three largest metropolitan areas. As the first Latin American telecommunications company based on IP technology, IPLAN will become the first service provider to implement a complete service offering for corporate and residential customers in Buenos Aires, Córdoba, and Rosario, which have a combined population of over 15 million people.

IPLAN provides 1Gbit fiber to the curb and metro Ethernet within city blocks for the metropolitan areas that it serves. The BroadWorks feature-rich Hosted PBX application will allow IPLAN to deliver advanced converged telephony services over its fiber optic and LMDS wireless technology based network. IPLAN will also use BroadSoft's newest version of BroadWorks Receptionist tailored specifically for the small and medium enterprise market.

Along with BroadWorks Receptionist-Enterprise, BroadSoft's latest release includes BroadWorks Receptionist-Small Business and Receptionist-Office, two new lower-cost offerings for small and very small businesses. Receptionist-Small Business allows IPLAN to deliver a branded, customized client that monitors up to 30 seats and provides powerful front office switchboard functionality. Receptionist-Office allows IPLAN to deliver VoIP services to very small companies of up to eight employees, and includes switchboard and call control functionality.

"After running full speed in implementing the BroadWorks platform, we realize we've made a good choice with BroadSoft. We feel enthusiastic with the products we'll be able to soon take to market," said Daniel Nofal, the technology director for IPLAN. "IPLAN's enterprise and small and medium enterprise customers now have a viable option for outsourcing their communication services. Also, our new offering will give them access to features more advanced than they could ever get from their old premises-based equipment, and will reduce their communications capital expenditures."

"IPLAN distinguished itself as a pioneering service provider in Latin America by rolling out a next-generation IP network back in the year 2000," said Scott Wharton, vice president of Marketing for BroadSoft. "BroadSoft is proud to work with IPLAN to introduce the benefits of hosted voice services in Argentina, a market that is hungry for the latest technology that improves productivity and enhances communications."

ABOUT THE BROADWORKS PLATFORM

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

ABOUT IPLAN

IPLAN is the first broadband telecommunications company in Latin America to build a 100 percent IP fiber optic network. The company offers telephony, Internet, data center and data transmission services to leading telecommunications companies, SMEs, ISPs and other operators, at the best prices. For more information, go to http://www.iplan.com.ar/

ABOUT BROADSOFT®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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