December 28, 2007 17:00 ET

Broadplay's PriceByText Gives Shoppers Instant Price Checks on Their Cell Phone-For a Loonie

Broadplay launches Canada's first ever SMS (text based) mobile price check tool, putting power and savings back in the hands of the shopper

TORONTO, ONTARIO--(Marketwire - Dec. 28, 2007) - Broadplay, a leading digital marketing company launches PriceByText (, Canada's first-ever mobile text tool designed to provide Canadian shoppers with instant anytime, anywhere comparison of prices and ratings on more than 300,000 products, that are available at Canadian retailers, over their mobile phone.

This revolutionary mobile feature will give Canadians instant "text-messaged" information on best shopping options at any given time for electronics, computers, software, books and more in the oncoming months - on a $1 pay-per-use basis. The tool, which can be accessed through all Canadian mobile carriers officially launches December 28th 2007, right in time for buyers who still need to shop for those necessities after the holiday spend.

PriceByText will be immediately accessible to all Canadian shoppers with SMS enabled cell phones and PDAs. Broadplay's proprietary MMI (Mobile Marketing Intelligence) platform, which powers PriceByText, takes a user's request and scours the Internet to locate current pricing information. It then filters that information and sends it back via text message to the user's cell phone. To avoid any dissatisfaction, users only pay once they are fully satisfied that their product query is within the search results. Only upon pushing "send" will they be charged $1 to receive a cell phone text message with relevant, up-to-the-minute pricing on their chosen product. If the product is not found, there is no charge.

Easy as "123"

The user follows a simple process, as follows:

- Text message a product description, name or code to the Shortcode 123411

- Receive a text list of different models and products

- Select the specific model you are searching

- Once he/she is satisfied with the results, reply with the line item number to be charged $1 and receive pricing information. Shoppers can also visit to see more options to choose from.

- Users are also given the option to view ratings information for their selected product

"We are ecstatic to be bringing the power of the Internet to the cellular phone in a way that empowers the Canadian consumer," says Broadplay president Marcus Anderson. "The beauty of pricebytext is that you no longer have to go to a mobile browser or pay huge data usage fees to get instant information. It makes text messaging a truly useful service."

Founded in 2002, Broadplay is a digital marketing company that enhances consumer relationships with its corporate clients through its innovative line-up of digital communications products and services. Broadplay continuously provides information to its clients allowing them to better understand their customer relationships using digital tools that fit seamlessly into their existing business model and marketing plan.

To schedule an interview with Marcus Anderson or for more information, please contact Alda Lo, Per Sway Inc. 647.234.2532

Contact Information

  • Per Sway Inc.
    Alda Lo
    (647) 234-2532