SOURCE: Burst Media

November 15, 2006 10:16 ET

Burst Media Awarded Seventh BPA Worldwide Certification

Only Online Ad Network to Be Certified

BURLINGTON, MA -- (MARKET WIRE) -- November 15, 2006 --At a time when news stories are questioning the accuracy of various measurement tools that assure that advertisers get what they pay for, Burst Media, a leading provider of Internet advertising services, announces today that it has been awarded BPA Worldwide's System Certification for the seventh consecutive year. The certification provides advertisers, advertising agencies, and Burst Media publishers with third-party assurance that Burst's data tracking, data processes, and systems are accurate and are maintained in accordance with generally accepted auditing standards. The certification covers all aspects of the 3, 700-site Burst network, Burst Direct, and AdConductor™, Burst's ad serving solution.

"Top brands and marketers are demanding from the industry that their online campaign results be accurate," says Jarvis Coffin, President and CEO of Burst Media. "BPA Worldwide represents the industry standard for media auditing accuracy, integrity and objectivity, and tells our business partners that every click, impression, and action is accurate. Accountability is an essential element of Burst Media's advertising services. Reliable and accurate ad serving is the central focus of AdConductor ™, and forms the infrastructure of Burst's ad networks. With this level of auditing, our publisher and advertising clients can have absolute faith in the data we report."

The Burst Media Network is the only online advertising network to be system certified by BPA Worldwide and has been for the past seven years. During this period, Burst Media has grown substantially with many more sites, a new direct marketing network called Burst Direct, several new AdConductor™ clients, rich media and video capabilities across the Burst Network, and increased traffic across the network, all achieved while maintaining compliance.

"Successfully passing seven consecutive BPA audits demonstrates Burst Media's commitment to transparency and accuracy," says Glenn J. Hansen, President & CEO of BPA Worldwide.

"Third-party verification represents our commitment to the highest standards of business. Advertisers deserve to know they are getting exactly what they pay for, and publishers should be paid correctly for the audience they deliver. BPA Certification assures that," Mr. Coffin concluded.

A not-for-profit organization since 1931, BPA Worldwide, a founding member of the International Federation of Audit Bureaux of Circulations (IFABC), is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3, 000 media properties-including more than 2, 000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 100 Web sites, plus events, email newsletters, databases, wireless and other advertiser-supported media as well as more than 2, 600 advertiser and agency members. BPA Interactive was launched in early 1996 to provide accurate, independent, third-party verification of Web site traffic. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) provides products and services for web publishers that help them attract and meet the needs of advertisers. Burst Network sells the value of specialty-content web publishers to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a larger field of publishers for large scale direct marketers. Through its technology division, Burst markets its ad management solution, AdConductor ™, leading content web sites, ad networks, portals, and technology-driven ad providers.

Contact Information