Burton Group

Burton Group

January 08, 2007 12:52 ET

Burton Group Advises Organizations to Initiate an Enterprise Attention Management Strategy

Analyst Firm Provides IT Strategies to Improve Business Success by Addressing Information Overload at the Organizational Level

SALT LAKE CITY, UT--(CCNMatthews - January 08, 2007) - Burton Group, an IT research firm focused on technical analysis of enterprise infrastructure technologies, today released a research report that introduces the concept of an Enterprise Attention Management system to help enterprise organizations address attention fatigue and information overload.

According to Craig Roth, Burton Group vice president and service director, "We are in an information economy, you are what you know, and not knowing what you think you should know causes stress." Roth adds, "But with e-mail overload, instant messages popping up at an increasing rate, and interruptions following you through Blackberrys and cell phones, it is becoming increasingly difficult to pick the important information out of the noise."

In the report, Roth created a method for IT architects to address information overload at the enterprise level. He calls this strategy Enterprise Attention Management (EAM) and defines it as a method for improving the effectiveness of an enterprise's information workers by providing culture, processes, and tools to gain control over the messages sent, received, and discovered by its information workers.

EAM provides a common model and vocabulary for technologies that help harried information workers to pull important messages forward to get the attention they deserve and push less important messages backward to avoid distraction.

"EAM is not how to make attention grabbers more effective, but is how to make an organization's information workers as a whole more effective," says Roth.

Roth predicts the problems causing "info-stress" are growing exponentially. Enterprises that address corporate cultural and behavior by implementing capabilities available in existing platforms will be ahead of the curve. Examples include using "attentional" technologies that pull the correct messages forward as along with "attention shielding" technologies that push unwanted messages back.

Attentional technologies include:

-- Personalization
-- Search (saved)
-- Social networking
-- Portals
-- XML syndication (RSS and Atom)

Attention shielding technologies include:

-- E-mail and IM filtering and rules
-- Presence status indicators
-- Enterprise automatic call distributor routing

A podcast about Enterprise Attention Management is available at Burton Group Inflection Point, a complimentary resource that includes podcasts, blogs, and research. http://inflectionpoint.burtongroup.com

About Burton Group

Burton Group (www.burtongroup.com) helps technologists make smart enterprise architecture decisions in increasingly complex environments. Burton Group's research and advisory services focus on technical analysis of infrastructure technologies relating to security, identity management, web services, service-oriented architecture, collaboration, content management, and network and telecom.

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