SOURCE: HiveFire

content curation, content marketing, curata, hivefire, social media

August 12, 2010 07:30 ET

Business Blogging ABCs Revealed by HiveFire

CAMBRIDGE, MA--(Marketwire - August 12, 2010) -  HiveFire, creators of powerful B2B marketing and content curation solution Curata, announce the release of a new on-demand webinar and whitepaper which reveals the secrets to successful business blogging.

B2B marketers that struggle to overcome the challenges with becoming a successful business blogger are not short of company. As both the latest HiveFire webinar and whitepaper reveal, business blogging is not an easy journey. Rather, the path towards becoming a successful business blogger begins with a daunting view into a blank page.

"We understand wholeheartedly the challenges posed by business blogging," states Taariq Lewis, Director of Sales and Marketing of HiveFire, and author of the whitepaper, Business Blogging: As Easy As A, B, C? "We can make the process easier, but only if we start with our ABCs."

The ABCs of business blogging, as disclosed by HiveFire in its newest webinar and whitepaper are:

  A. Ask Yourself
  Why do I want to start a blog? Is it simply to join the crowd or do I truly have something to say? Before launching a blog, begin by listing out the goals you hope to achieve.
   
  B. Basics
  From blogging regularly to being concise, there are several basics that should be adhered to from the start.
   
  C. Content
  Broken into subcategories of content marketing, content creation and content curation, the content chain is designed to group, create and share value with the reader.

Content efforts hold the highest degree of importance in any successful business blogging effort. Not surprisingly, the creation of content is the area most bloggers find most daunting.

Content curation solutions can double content creation output for business bloggers by gathering resources from several different channels. Near instantaneously, this content can be automatically repurposed as an original blog posts.

"Content curation holds more promise than nearly any other tool in the business bloggers arsenal," continues Lewis. "It promises a shorter learning curve for a new business blogger, more traffic and faster results."

While content curation holds value, Lewis notes, business blogging is still a great deal of work. There is simply no automated solution that exists that can completely replace the creativity generated by original human thought. In other words, content curation is an invaluable life preserver, but the blogger must still learn to swim.

For more information, register for the on-demand webinar ABCs of Corporate Blogging or download the whitepaper Business Blogging: As Easy As A, B, C? by visiting the Content Marketing Resources page on the Curata website. To get started with content curation, register for a free online demo of Curata.

About HiveFire
HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution allows marketers to quickly curate content on specific issues or topics order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge MA.

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    617-426-2222
    Email Contact

    HiveFire Contact:
    Taariq Lewis
    Director Sales & Marketing
    617-229-5558
    Email Contact