SOURCE: The Coffee Equipment Company

November 09, 2007 18:11 ET

Business Doubles for Coffee Equipment Company

Creator of the Clover Brewer Doubles Sales Growth and Adds 110 New Clover Locations

SEATTLE, WA--(Marketwire - November 9, 2007) - Growth. That's been the Coffee Equipment Company's 2007 theme. Growth in the number of people trying a cup of specialty brew over their regular latte. Growth in the number of cafés offering a rich selection of specialty coffees, instead of "whatever's in the pot." Growth in revenue -- for the Coffee Equipment Company and their specialty coffee roaster and retailer partners -- as the Clover brewer inspires new ways to sell coffee by the bean and by the cup. Today, as mainstream interest in specialty coffee continues to increase, the Coffee Equipment Company happily announces more than a 100 percent growth rate in Clover sales and 110 new café additions to the Clover family since the beginning of 2007.

"We're excited to see so many retailers elevate their brewed coffee," says Zander Nosler, cofounder of The Coffee Equipment Company. "It's exciting to see that embracing both the Clover and the single-cup business model can greatly improve a café's bottom line."

Cafés exploring the single-cup business model with a Clover brewer will see a return on investment selling as little as 25 cups of coffee per day. Additionally, the Clover reduces café waste by brewing coffee to order, eliminating the need to dump stale air pots and allowing for the individual sale of a wider variety of premium coffees.

More money and less waste. That's sure to be a hot topic at this week's Seattle Coffee Fest, where the Coffee Equipment Company will showcase Clover's capabilities and their web-based CloverNet management tools. The Coffee Equipment Company team will also encourage Clover retailers to enter their favorite at-origins organization for the second annual Clover-at-Origins program. Clover-at-Origins is dedicated to all the people in coffee growing countries who share an obsessive commitment to coffee excellence. Through this program, the Coffee Equipment Company donates a Clover brewer to an organization in a coffee-growing country, allowing the recipient to mimic the end consumer's experience with Clover-brewed coffee.

The Seattle Coffee Fest begins today and will run through November 11 in the Washington State Convention and Trade Center. Anyone interested in learning more about Clover is encouraged to visit The Coffee Equipment Company in Booth #525 or online at www.cloverequipment.com.

About The Coffee Equipment Company

The Coffee Equipment Company is a small but mighty coffee equipment developer and manufacturer based in Seattle. Founded in 2004 by Zander Nosler and Randy Hulett, the Coffee Equipment Company is intensely focused on solving old problems with new ideas, and holding quality above all else -- in coffee, in equipment, and in how the two come together. Believing wholeheartedly in the tradition of brewed coffee, the Coffee Equipment Company aims to create brewing technologies worthy of the world's finest beans; technologies that simplify the brewing process and consistently deliver astonishingly good coffee. In 2007, the Company was the recipient of both the SCAE "Coffee Excellence" and SCAA "Best New Product" Awards. Additional information on The Coffee Equipment Company, as well as CloverNet, can be found at www.cloverequipment.com.

Contact Information

  • Media Contact:
    Rebecca Holmes
    Duo PR for the Coffee Equipment Company
    (206) 957-6550
    rebecca@duopr.com