SOURCE: Business Marketing Association, Southern California Chapter

Business Marketing Association, Southern California Chapter

November 09, 2009 22:51 ET

Business Marketing Association Members and Guests Will Come Together in the Inland Empire, Rancho Cucamonga, 4pm Wednesday, November 18 for "Green Marketing in the Business-to-Business Environment: Does It Really Matter?"

NEWPORT BEACH, CA--(Marketwire - November 9, 2009) - SoCal BMA members and guests will come together on Wednesday, November 18 in the spectacular glass-walled Gallery at The Frontier Project. This brand new, all-green USGBC LEED® rated structure, grounds and interior are the perfect backdrop for HelioGroup, Glenna Wiseman's captivating presentation highlighting three innovative green marketing projects:

-- HelioGroup's internal marketing division

-- Porsche Logistics

-- And the oldest remaining Bob's Big Boy in America

Keynote: Glenna Wiseman, Vice President of Marketing at The HelioGroup

-- How did Porsche make solar sexy?

-- Can the most famous burger place in America truly go green?

-- How green is your company's image? Your clients'?

-- And is it all just a PR thing or does it really matter to your b-to-b marketing efforts?

Glenna will be highlighting the innovative case study of Porsche North America's internal B2B operating division, Porsche Logistics. She will also feature Bob's Big Boy Burbank, 60th anniversary and how its solar message was utilized to reach new commercial and public sector customers.

Understanding how HelioPower builds strong b2b client relationships will be the first platform of Glenna's presentation. HelioPower has developed a successful approach to building business-to-business relationships by assisting clients with their "green" brand and communications messaging. This win/win strategy has yielded new approaches to building green corporate marketing elements.

Who Should Attend:

Chief Marketing Officers, Company Presidents, VPs of Marketing, Marketing Executives, Directors of Marketing, Marketing Managers and Communicators, and Marketing Consultants


Wednesday, November 18, 2009 - 4:00pm-7:30pm (Private Tour - Wine Tasting & hors D'oeuvres - Program)


The Frontier Project - 10435 Ashford, Rancho Cucamonga 91730


$15 - $50


Registration at

About BMA:

For over 87 years, the Business Marketing Association is the nation's only service organization dedicated to business-to-business marketers and communicators. BMA has earned the respect and loyalty of its members nationwide by following a simple, three-part strategic vision: We intend to remain the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The Southern California Chapter, known as SoCal BMA, serves the greater Los Angeles area, Orange County, San Diego and the Inland Empire.

About Glenna Wiseman and The HelioGroup

A solar industry Senior Marketer, PR and Web Executive, Glenna Wiseman is a dynamic strategist whose passion, backed by sharp skills, has created successful campaigns for new companies, and growth for existing firms.

Helio works with international corporations including Sharp's solar division, Mitsubishi Electric & Electronic, Canadian Solar and SunPower, bringing their resources to bear in promoting Helio commercial and large scale client programs. The HelioGroup consists of three firms with an integrated approach to the green energy industry: HelioPower, founded in 2001 and a leader in engineered solar photovoltaic installations; HelioEMS, energy management solutions and Helio Micro Utility, a developer/owner of solar generation systems.

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