SOURCE: ON24, Inc.

October 09, 2007 09:00 ET

Business Objects Delivers Technology Industry's First 24-Hour Live Streaming Video Event Powered by ON24, Inc.

ON24's Webcasting and Rich Media Marketing Solutions Power Pre-Event Promotion, Event Delivery, and Post-Event Reporting for "24 Hours of Light" Online Campaign

SAN FRANCISCO, CA--(Marketwire - October 9, 2007) - ON24, Inc. (, the global leader in webcasting and rich media marketing solutions, today announced that Business Objects (NASDAQ: BOBJ) (Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, delivered the technology industry's first 24-hour live streaming video event that followed the sun from Asia-Pacific, Europe to North America. Business Objects' "24 Hours of Light" campaign incorporated innovative webcasting and rich media marketing solutions provided by ON24 to power pre-event promotion, event delivery and post-event reporting.

The '24 Hours of Light' campaign was launched to drive awareness for an online community site, Insight (, launched by Business Objects in May 2007. Coinciding with a new company brand identity, Insight is dedicated to using the power of community collaboration on data analysis and visualization, and using the results in a meaningful way to help companies, individuals, nonprofit organizations find a solution. Insight will feature data-driven challenges to the community, offering large cash prizes for those who can find a solution.

"We are constantly seeking innovative ways to communicate with our customers and partners," stated Franz Aman, Vice President of Marketing, Business Objects. "With ON24's experience and expertise working with Global 2000 companies, we were confident that our '24 Hours of Light' online event would stream reliably to thousands of customers and partners, while achieving our goals as the world's leader in business intelligence innovation."

In May 2007, Business Objects implemented a three-pronged approach to promote, deliver, and evaluate the "24 Hours of Light" live streaming video initiative based on ON24's reliable and scalable webcasting platform. ON24 provided Business Objects with the following webcasting, rich media marketing and video communication solutions:

-- Pre-Event Promotion: Business Objects leveraged ON24's Bannercast On-Demand, an online video advertising banner, and Rich Media Webcast, a high-end video and Flash animation feature, to drive awareness and viewers to the "24 Hours of Light" live streaming video webcasts.

-- Event Delivery: To drive awareness to Insight, Business Objects used ON24's flagship webcasting platform to host and stream eight one-hour streaming video segments running three times during a 24-hour period to a global audience from Asia-Pacific, Europe to North America. ON24's custom interface and functionality combined the reach of an online event with the interactivity of social networking that Business Objects sought.

-- Post-Event Reporting: ON24's robust backend incorporated real-time reporting for the Bannercast On-Demand, Rich Media Webcast, and "24 Hours of Light" live streaming webcast. Business Objects evaluated information on attendees, questions asked, average viewing times, and referring sources for lead generation and media buy purposes.

"We're delighted that Business Objects partnered with ON24 for their pioneering '24 Hours of Light' streaming video and rich media campaign," stated President and CEO of ON24, Inc., Sharat Sharan. "This online campaign was extremely creative and innovative in how our leading webcasting and rich media marketing solutions were leveraged for pre-event promotion, event delivery and post-event reporting -- all contributing to the success of Business Objects' online initiative."

About Business Objects

Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world's leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 44,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry's strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the NASDAQ (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects enterprise management solutions can be found at

About ON24, Inc.

ON24, Inc. ( is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

"A World of Webcasting Solutions. One Webcasting Provider"™ -- is a trademark of ON24, Inc. "Insight24(SM)" -- your B2B rich media network for information, intelligence and insight -- is a service mark of ON24, Inc.

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