Maximizer Software Inc.

Maximizer Software Inc.

May 30, 2006 08:00 ET

Business Objects and Maximizer Software Announce Success of Mid-Market Agreement

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - May 30, 2006) -

Version 9 sales bring total customers purchasing combined Maximizer Software/Business Objects offering to over 19,000

Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced significant market traction on its mid-market agreement with Business Objects (NASDAQ:BOBJ).

Maximizer Software's recently released Maximizer Enterprise 9 and Maximizer 9 both embed Crystal Reports XI. Since the release of the products in November 2005 and February 2006 respectively, more than 3,000 customers have purchased the systems representing shipments of nearly 20,000 licenses.

Business Objects and Maximizer Software have been OEM partners for the past 3 years with considerable success. The agreement covers both Maximizer, a sales and contact management solution for small business and home offices, and Maximizer Enterprise, a full sales, marketing and customer service solution for small and medium-sized enterprises. Maximizer Software and its global network of more than 400 channel partners bundle Crystal Reports in shipments of both products. Since the original signing of the alliance in June 2003, Maximizer Software has shipped over 84,000 Maximizer and Maximizer Enterprise product licenses representing the purchases of more than 19,000 companies - each complete with a copy of Crystal Reports.

"With more than 7,500 Maximizer Enterprise users and in excess of one million Maximizer sales and contact management users, Maximizer Software offers our customers some very compelling customer management tools," said Wyatt Mullin, Vice President of global ISV channel partnerships at Business Objects. "By expanding our long-standing alliance with Maximizer Software, we are well-positioned to further extend the momentum of Crystal Reports XI in the small and medium-sized segment."

Crystal Reports XI is the leading business reporting solution among small and medium-sized enterprises. Teamed with Maximizer Enterprise 9, one of the industry's most popular complete CRM suites, business managers can easily drill down into more than 175 out-of-the box reports - quickly visualizing business drivers from within their Maximizer Enterprise executive dashboard. Key reporting metrics such as sales pipeline win/loss ratios, account activities and task lists are easily accessible, ensuring that Maximizer Enterprise 9 users are able to transform customer data into meaningful, decision-making information.

"Crystal Reports is the industry standard when it comes to business reporting in the small and medium-sized market and through our partnership with Business Objects, we are committed to providing our customers with the right tools they need to achieve success," said Tom Bennett, Office of the President & Chief Technology Officer, Maximizer Software. "Every copy of our products comes standard with Crystal Reports XI - providing businesses with a complete system for managing relationships with their customers. The success we have seen through this alliance is further evidence that we continue to deliver on the requirements of small and medium-sized business."

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company, with more than 35,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects™ XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at

The Business Objects logo, BusinessObjects, and Crystal Reports are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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