SOURCE: TalkPoint

October 31, 2007 09:52 ET

BusinessWeek Will Host a Free Webinar on Social Media November 20th, Presented by Canon PIXMA All-In-One Printers and Broadcast via TalkPoint Technology

NEW YORK, NY--(Marketwire - October 31, 2007) - BusinessWeek, a leading global business media organization, today announced that TalkPoint, a leading provider of Web-based audio and video webcasting solutions, will provide the webcast technology for their November 20th webinar on Social Media, presented by Canon PIXMA All-In-One printers.

In today's marketplace new and powerful online communities are disrupting business as usual. As a result, companies are faced with a variety of concerns including customers hijacking your brand, social media networks driving innovation and trying to leverage your customers as your strongest allies in the creation of new ideas.

This webinar, hosted by BusinessWeek assistant managing editor and innovation guru Bruce Nussbaum, will explore ways your company can leverage the power of networks. Taking a design-thinking approach, it will discuss the characteristics of co-creation between consumers and companies. The panel will feature Douglas Atkins, Chief Community Officer of, Reena Jana, Innovation Department Editor of BusinessWeek, Daphne Kwon, CEO of ExpoTV and Joe Robinson, CEO of A Small World.

The webinar discussion will also focus on the different types of networks out there, how communication flows within them, and how this affects businesses at an organizational and employee level.

To register for the webinar, please go to

About BusinessWeek

BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.8 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.

For more information on BusinessWeek, go to

About TalkPoint

TalkPoint delivers the Tools, Technology, and Services for Interactive Internet Broadcasting. TalkPoint specializes in web-based audio and video Webcasting solutions. TalkPoint's technology is built on our reliable internally developed system, which provides the most robust and versatile Webcasting solution on the market. The resulting product is both industrial strength and user friendly. TalkPoint offers both self and full service solutions.

For more information on TalkPoint, go to

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