Punch Communications

Punch Communications

March 30, 2010 04:00 ET

Businesses Yet to Claim Their Vanity URLs Are Missing Out, Says Punch Communications

LONDON, UNITED KINGDOM--(Marketwire - March 30, 2010) - Businesses which have failed to claim their vanity URLs, specific web addresses which are adapted from a string of seemingly meaningless characters to reflect a name or brand for example, in social media and other websites are missing out, according to search, social media and PR Agency Punch Communications.

With Facebook introducing vanity urls for all last year and inviting individuals to claim their own name as an alternative to the previous profile address, which was all but meaningless to most users, some moved swiftly whilst others did not. Consequently, users with slightly more common names that reacted less quickly were forced to accept a second or third choice alternative.

Similarly, this land grab has continued with the explosion of usage in Twitter over the last eighteen months. Not only do many individuals want to capture their own name but also other relevant terms too – such as a descriptive term for their business' primary product or service for example. Consequently, some Twitter users have subsequently complained that many highly desirable names have not only been taken but moreover are currently lying dormant as the original registrant no longer uses the service, posing an ethical problem for Twitter in terms of what constitutes 'domain squatting' and what is simply an under-used profile?

LinkedIn also added vanity urls last year and, as the most business-friendly social network, this has arguably the largest impact on professional usage.

Pete Goold, Managing Director of Social Media Agency Punch Communications, commented: "Many business users have failed to claim their LinkedIn vanity url which suggests a lack of understanding about how this tool can deliver real commercial advantage, from HR to sales-based introductions. Through claiming either a work-based yet individual profile as your own rather than allowing the site to default to a non user-friendly profile URL, the user maximises his or her chances of being found, which, ultimately, is the point of the exercise."

For more information regarding any aspect of Digital PR, please contact www.punchcomms.com on +44 1858 411600.

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